Andrew Weir Named Destination Toronto President and CEO

Andrew Weir, a member of the leadership team at Destination Toronto for the past 18 years, has been named the organization’s new president and chief executive officer effective May 1.

Weir has served on numerous boards across the industry, including Destination International’s DMAP Board and as Chair of the Tourism Industry Association of Ontario from 2021-2023. He has most recently been executive vice president at Destination Toronto.

“I’m deeply honored and excited to lead Destination Toronto at this critical time,” said Weir. “Toronto is Canada’s most-visited destination and for good reason. The genuine diversity and vibrancy of our arts, food, festivals and neighborhoods, against one of the world’s truly spectacular skylines, continue to excite and attract visitors from around the world. The opportunity of tourism and meetings in Toronto is immense and we have seen the power of visitor spending to elevate our economy and community.”

Weir succeeds Scott Beck, who was named the president and chief executive officer of the San Francisco Travel Association in September 2023. Toronto hosted the 2023 EsportsTravel Summit and will host games during the 2026 FIFA World Cup. Toronto welcomed nearly nine million overnight visitors in 2023, generating more than $7 billion in estimated visitor spending.

“Having conducted a thorough North American search, we are thrilled to announce Andrew Weir as Destination Toronto’s new President & CEO,” said Rekha Khote, chair of the Board of Directors at Destination Toronto. “Andrew is the right leader for our organization, bringing a deep understanding of Toronto’s visitor economy, a vision for the business and the ability to bring people together. We are confident that his established strong community connections will act as a catalyst for driving innovation and growth in critical areas of the business.”

In his most recent role as Executive Vice President, Weir led strategic partnerships between the tourism industry, broader business leadership and government. Prior to that, as Chief Marketing Officer, Weir championed a transformation to align sales and marketing through brand storytelling.

“Congratulations to Andrew Weir on his appointment as President & CEO of Destination Toronto,” said Councilor Shelley Carroll. “This announcement comes at a pivotal time in our efforts to elevate the impact of the visitor economy, creating new pathways for growth that benefit our entire community.”