ASM Global and Clorox have announced a multiyear partnership to enhance health and wellness in venues across the United States, spanning ASM Global’s portfolio of arenas, stadiums, theaters and convention centers.
ASM Global and Clorox will officially launch the partnership at the Oakland Arena on June 1.
“Since the very start of the COVID pandemic, our focus has been on reimagining the future of live events and preparing clean and safe venues for the return of our team members, athletes, fans, partners and guests,” said ASM Global President Ron Bension. “Clorox’s industry-leading solutions allow us to continually enhance the quality of our event experiences and we’re excited to partner with them in honoring the heroic workers that have supported all of us as we’ve navigated through the pandemic.”
Clorox becomes the official cleaning and disinfecting product partner for ASM Global. Clorox products, including disinfecting wipes, hand sanitizer and electrostatic sprayers, will be used to help protect fans and guests. To honor COVID front-line responders and health care workers, Clorox will provide $1 million in tickets to sports and entertainment events across the country.
The use of Clorox products further enhances VenueShield, ASM Global’s comprehensive program that provides advanced hygienic safeguards to protect the live-event experience.
“Clorox is committed to supporting people’s health and well-being no matter whether they’re at home or out in the world, which is why we are incredibly excited to be working with ASM Global,” said Tad Kittredge, vice president and general manager at Clorox. “It’s especially rewarding to extend our support to those who have been on the frontlines during the pandemic with the well-earned thanks they deserve.”