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This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]
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The Ellinikon, spearheaded by LAMDA Development, has reached a major milestone with the opening of The Ellinikon Sports Park, the project’s first large-scale public sports and wellness destination in Athens, Greece. With a total surface of six million square meters, the Ellinikon is reported to be the largest urban regeneration project in Europe. It marks […]
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Last month, just days after hosting its eighth and final FIFA World Cup match, Los Angeles marked the official two-year countdown to hosting an even bigger global spectacle: the 2028 Olympic Summer Games. This week, another important part of the massive preparation for those Games takes place, as the second LA28 Ticket Drop runs from […]
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Athletic Ventures, the joint venture between UK Athletics, London Marathon Events and The Great Run Company, has announced that it has formally submitted its bid to host the 2029 World Athletics Championships in London, England. The venture successfully reached an agreement with English Football League Championship club West Ham United that would allow it to […]
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Electronic Arts Inc has announced the closure of its acquisition by Saudi Arabia’s Public Investment Fund, Silver Lake and Affinity Partners for a reported $55 billion. It follows an initial agreement to purchase the digital entertainment company, which was announced in September 2025, and the formal approval of the deal by EA stockholders in December […]
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The name and brand identity for Cleveland, Ohio’s WNBA expansion franchise has been unveiled as the Cleveland Sirens. Owned and operated by Rock Entertainment Group and Chairman Dan Gilbert, the Cleveland Sirens will begin play as the WNBA’s 16th franchise at Rocket Arena in the 2028 season. Gilbert has paid a $250 million expansion fee […]
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The city of Greer, South Carolina, and Prisma Health have announced a 10-year, $3 million naming rights partnership for the city’s new sports and events center. The 200,000 square-foot facility will be called the Prisma Health Performance Center, reflecting a shared commitment to drive community wellness, recreation and economic development in Greer. Currently under construction, […]
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The Italian Football Federation has confirmed that it has received submissions from 13 cities with 16 stadiums that could be potential host cities and stadiums for UEFA Euro 2032, which will be jointly hosted by Italy and Türkiye. Interested venues had to submit the relevant documentation to the FIGC to verify their compliance with the […]
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Insurance company Allstate has been confirmed as a founding partner of the LA28 Olympic and Paralympic Summer Games, as well as the official home and auto insurance partner of Team USA. It builds on Allstate’s longstanding support of student athletes through university and conference partnerships, scholarships and programs to recognize their leadership and community impact. […]
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When the FIFA World Cup reached its conclusion last month, it went down as a tournament that delivered record numbers of goals and unprecedented attendance. It also served as a milestone for the competition, with three host nations and 48 competing national teams for the first time. However, it was also a World Cup that […]
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