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Formula One racing is proud of its standing as the most popular form of international motorsports. Now the sport’s leaders have their sights set on conquering a long-elusive market: the United States. In the two years since the Formula One Group (valued then at $8 billion) was bought by Liberty Media, one of its goals […]
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When Austin Dillon took the checkered flag to notch an exciting win at the Daytona 500 in February, it was the culmination of several busy weeks at the motorsports mecca. But even as fans cheered Dillon’s victory, Daytona International Speedway executives were already looking ahead. The next big NASCAR event is the Monster Energy Series Coke Zero 400 on July 7…
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