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The NHL has announced that the Tim Hortons NHL Heritage Classic will return to Winnipeg in October 2026, with the Winnipeg Jets due to face off outdoors against the Montreal Canadiens. The match at the Princess Auto Stadium in Winnipeg, Manitoba, the home of the Winnipeg Blue Bombers of the Canadian Football League, has been […]
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The first Xbox Bowl college football bowl game will be held in Frisco, Texas, at Ford Center at The Star. The ESPN Events-owned game will be staged December 18 at 9 p.m. ET and will feature Missouri State from CUSA, making its first bowl game appearance, against Arkansas State from the Sun Belt Conference. The […]
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The Final Draw for the 2026 FIFA World Cup takes place on December 5 and it promises to be a glitzy and milestone occasion for a number of reasons. For the first time, the Men’s FIFA World Cup will be staged in three different countries in the summer of 2026, in Canada, Mexico and the […]
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The Columbus Crew and the ScottsMiracle-Gro Company have announced the expansion of a 15-plus year partnership that will include a new multiyear agreement that will including naming rights to the club’s stadium in Columbus, Ohio, which was previously known as Lower.com Field. Beginning with the 2026 season, the venue will be known as ScottsMiracle-Gro Field. […]
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FIBA has partnered with premium Swiss sportswear brand FOURTEEN to serve as the official apparel supplier for all FIBA’s 3×3 basketball global events. Launching for the 2026 season, the collaboration will see players kitted out in specific 3×3 basketball apparel that reflects the sport’s fast-paced action and urban culture roots, balanced with the FOURTEEN brand’s […]
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Sports and live entertainment company AEG has announced a multi-year renewal of its global partnership with Marriott Bonvoy, the travel membership platform of Marriott International. After first announcing a singular partnership in 2013, the renewed agreement is set to build enhanced international reach, a heightened focus on music and a more connected fan journey made possible […]
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Real Madrid C.F. is partnering with global entertainment studio Moment Factory to create Realmadrid Games, a multi-level interactive journey around the newly renovated Bernabéu stadium. Described as a “world-first permanent multimedia activation,” the experience is designed to extend the fan journey beyond match days and develop immersive interactivity, while transforming underutilized spaces into year-round attractions. […]
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Global financial technology platform Intuit has announced that it has retained its sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner in the financial management software category. It becomes one of the first companies to retain the naming rights for an Olympic Games venue, with Intuit Dome hosting five-on-five […]
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The Federación Mexicana de Fútbol and Soccer United Marketing, have secured a multiyear partnership agreement with Ria Money Transfer to make the company the official remittance services partner of both the Mexican Men’s and Women’s National Teams. Soccer United Marketing is the commercial arm and partner of Mexico’s annual U.S. Tour. Ria launched the partnership at […]
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Engine, a business and group travel platform, has been named the presenting sponsor of the 2025 Myrtle Beach Bowl. The Myrtle Beach Bowl presented by Engine is scheduled for December 19 at Brooks Stadium in Conway, South Carolina. Engine’s travel platform is designed to simplify and enhance travel management, including single-invoice billing and flexible bookings, […]
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