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Registration for the ticket draw for all Olympic sports at the 2028 Olympic Summer Games in Los Angeles will officially open on January 14, 2026 on LA28’s tickets page. By registering for the ticket draw, it will be the first chance for fans who wish to attend the Games to secure a time slot to […]
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T-Mobile Arena in Las Vegas, and autonomous ride-hailing firm Zoox have launched a strategic agreement naming Zoox an Official Venue Partner. The multi-year agreement, brokered by AEG Global Partnerships, marks Zoox’s first collaboration with a major sports arena and a first autonomous ride-hailing sponsorship for T-Mobile Arena. T-Mobile Arena represents part of a planned service expansion […]
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The Random Selection Draw ticketing phase for the 2026 FIFA World Cup in Canada, Mexico and the United States has now opened, and will remain open through to January 13 at 11:00 ET (17:00 CET). It marks the first phase when fans will be able to apply for single-match tickets based on who is playing […]
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NFL clubs have voted at the virtual December League Meeting to support the development and launch of a professional flag football league. The landmark decision authorizes 32 Equity, the league’s collective investment vehicle, to enter into an agreement with a partner to operate a professional flag football league and invest up to $32 million in […]
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The WTA and Mercedes-Benz have announced that they have entered into a new, long-term partnership, in what is potentially one of the largest partnership deals in global women’s sport. The “WTA Tour Driven by Mercedes-Benz” partnership will begin from January 1, 2026. Through the partnership, the WTA and Mercedes-Benz aim to give women’s tennis greater […]
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Several U.S. national governing bodies have formed a new combined venture, the United Sports Collective, to collaborate on a variety of initiatives. In doing so, they have announced wealth management platform Range as the collective’s first partner. As part of the partnership, the collective between USA Fencing, USRowing, USA Lacrosse and USA Cycling will make […]
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SailGP has closed its 2025 season with record audience growth, new commercial partnerships, high-profile investors and scaled global operations as it looks to cement its position as one of the fastest-growing sport and entertainment packages in the world. The review marks an inflection point for the global racing championship. Launched in 2019 by Co-Founder and […]
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Saudi Arabia’s Event Investment Fund and Legends Global have announced a joint venture to support the Kingdom’s vision and investment in its growing venue industry. The partnership will become the venue operator for venue projects within the Kingdom of Saudi Arabia for exhibition and convention centres, and entertainment venues to host world-class events in the […]
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An October 2027 launch for a new European club basketball league operated by FIBA and the NBA is a “realistic target,” according to FIBA Secretary General Andreas Zagklis. Any new professional league would still require the approval of the respective boards of the NBA and the FIBA Central Board. However, Zagklis said that such an […]
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U.S. Ski & Snowboard and YouTube have announced a new partnership, aimed at bringing fans closer to Team USA athletes as they prepare for the 2026 Olympic and Paralympic Winter Games in Milan–Cortina, Italy. The pact marks the first partnership between YouTube and a U.S. winter national governing body. Under terms of the deal, YouTube […]
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