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American Airlines will be the official North American Airline Supplier for the FIFA 2026 World Cup throughout the United States, Canada and Mexico, promoting offers and opportunities in partnership with FIFA’s world sponsor Qatar Airways. American Airlines is headquartered in Dallas-Fort Worth, one of the host cities with nine matches for the World Cup and […]
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Marathon Tours & Travel will be the official international tour operator for the Shanghai Marathon, which this year will be on November 30. This year is the Shanghai Marathon’s debut year as an Abbott World Marathon Major candidate. Marathon Tours & Travel will market travel packages to participants along with their friends, family and supporters, […]
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Thorne has announced its Sports Performance campaign highlighting a suite of on-the-go sports performance products alongside American professional tennis player Ben Shelton, ranked No. 14 in the world. “As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. […]
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The United Soccer League and BWH Hotels have announced a partnership that will provide travel benefits and enhanced experiences for USL teams, supporters and communities across the country. The sponsorship will debut on April 6 during the first match of the season between San Antonio FC and Phoenix Rising FC, with BWH Hotels featured as […]
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The American Junior Golf Association has announced a multi-year partnership with ICL Academy, an online education platform which will provide junior golfers with a flexible academic experience while they pursue their golfing goals. The agreement builds upon an existing partnership that began in 2023. ICL Academy will serve as the presenting partner at five AJGA […]
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IHG Hotels & Resorts will be the official hotel partner of the British & Irish Lions Tour to Australia in June with six matches scheduled between venues in Brisbane, Melbourne and Sydney. The partnership builds a two-decade-long relationship with Rugby Australia as the Lions will be in Australia for the first time in 12 years. […]
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The Maui Invitational will have a new title sponsor after a partnership with Southwest Airlines was announced on Thursday, making it the “Southwest Maui Invitational” at the historic Lahaina Civic Center from November 24–26. The 2025 Southwest Maui Invitational features Arizona State, Boise State, North Carolina State, Seton Hall, Texas, USC, Washington State and host Chaminade. […]
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Marriott Bonvoy has announced a multi-year agreement with Kai Tak Sports Park, the new sports and entertainment complex in Hong Kong as the exclusive Founding Hotel Partner to promote the development of sports, culture and tourism in Hong Kong. “We are delighted to welcome Marriott Bonvoy as the exclusive Founding Hotel Partner at Kai Tak […]
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BNP Paribas has extended its title sponsorship of the BNP Paribas Open in Indian Wells, California, through 2029, making the bank the longest running title sponsor in the event’s history. BNP Paribas serves as the official sponsor of the French Open and also sponsors ATP Masters 1000 tournaments (BNP Paribas Open, Italian Open and Monte […]
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The IOC has signed a $3 billion deal with NBC for the 2034 Olympics and Paralympic Games in Salt Lake City and the 2036 Summer Games for which a host city has not yet been determined. The extension of the media rights for the 2033–2036 cycle is valued at $3 billion. The agreement includes not […]
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