Category: Olympic Sports

Olympic Sports — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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USA Badminton logo

Triangle Region Awarded 2022 USA Badminton Collegiate National Championship

The 2022 USA Badminton Collegiate National Championships is headed to North Carolina with Triangle Badminton & Table Tennis hosting in Morrisville. The event will be staged March 25–27. The championship is a win for the region as it builds up its hosting portfolio in advance of its bid to host the 2027 World University Games. […]

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Olympics Beijing North Korea
Workers deliver a cart loaded with equipment to a commercial plaza at the Winter Olympic Village in Beijing. (AP Photo/Mark Schiefelbein, File)

The Latest on the 2022 Beijing Winter Olympics

Welcome to the latest from SportsTravel on the 2022 Winter Olympic and Paralympic Games from Beijing. The Olympics have returned to Beijing less than 14 years after it hosted the 2008 Summer Games, making this year’s host city the first to be the site for both the Winter and Summer Games. Beijing was awarded this […]

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How Utah Capitalized on Beijing’s Olympic Spectator Ban

When Beijing’s organizers decided to ban foreign spectators from attending the 2022 Olympic and Paralympic Winter Games, it shone an even brighter spotlight on a previous host — with many hoping that it can repeat those hosting duties in the future. Families have descended for watch parties every night in Park City, Utah, where the […]

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2018 Women’s Collegiate Triathlon National Championships

USA Triathlon Reaches Milestone in NCAA Championship Effort

USA Triathlon has secured its 40th university offering women’s triathlon at the varsity level, the minimum number that the NCAA will consider for potential championship consideration. Cal Poly Humboldt in Arcata, California, will become the 40th program, beginning competition in fall 2022. Triathlon has been considered an emerging sport by the NCAA since 2014. That designation began […]

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How Tulsa Landed the USA BMX Headquarters

Flash back 10 years. USA BMX, the national governing body for the sport, was headquartered at its longtime home in Gilbert, Arizona. As the sport grew in popularity — one of the fastest-growing sports in the past decade, according to the Sports and Fitness Industry Association — so did the needs of the organization. More tracks […]

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Beijing Olympics Figure Skating
Vincent Zhou, of the United States, competes in the men's team free skate program during the figure skating competition at the 2022 Olympic Winter Games. He later tested positive for COVID-19 but has since ended his quarantine. (AP Photo/Jeff Roberson)

As the Beijing Olympics Wind Down, so do Positive COVID Cases

As the Olympic Winter Games finish off their final week in Beijing, organizers are reporting that the COVID-19 countermeasures put in place for all arriving participants and stakeholders appear to be having the intended effect. On February 16, the organizing committee reported that for the first time during the Games, there were no positive tests […]

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Beijing Olympic Village

Inside the Olympic Villages

For the 2022 Beijing Olympic Winter Games, the organizers had to prepare three Olympic Villages. All three are different with the one in Beijing being a series of high-rise apartments attached to a shopping mall that currently serves as the “international zone.” The village includes a hair salon, post office, merchandise store, sponsor activations, a […]

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USAGymnasticsTrack&Field

USA Swimming and USA Track & Field Partner on Sponsorship Effort

USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]

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