Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Sweden’s national soccer arena, known as Friends Arena, will be renamed as Strawberry Arena under a new naming rights partnership between the hotel group and venue operator ASM Global. The retractable roof venue is home to the Swedish soccer team and AIK, a local soccer club. The stadium opened in 2012 and in 2013 hosted […]
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Anheuser-Busch has announced that Michelob Ultra has become the exclusive beer sponsor of Team USA for the 2024 Olympic and Paralympic Summer Games in Paris, 2026 Olympic and Paralympic Winter Games in Milan Cortina and will be the Official Beer Sponsor of the LA28 Olympic and Paralympic Summer Games. “We are thrilled to announce Team […]
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The Palm Beaches has joined the Cognizant Classic as presenting sponsor of the destination’s annual PGA Tour event with the tournament being rebranded as the Cognizant Classic in The Palm Beaches. The partnership consists of the Palm Beach County Tourist Developmental Council, Palm Beach County Sports Commission and Discover The Palm Beaches. The event, which […]
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Industry veteran Brian Gainor has launched Gainor Sports, a sports marketing and advisory practice which will focus on helping partners innovate and create new sponsorship, revenue generation, fan growth and engagement strategies. “I am thrilled to announce the launch of Gainor Sports and have an incredible opportunity to inspire and help sports and entertainment organizations […]
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The Professional Women’s Hockey League, with six teams in two countries and two highly-anticipated games already in the books, also scored a victory off the ice before the inaugural game with Air Canada becoming an inaugural Premier Partner of the PWHL and official airline for the league’s first six teams. Air Canada is granted intellectual […]
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Qatar Airways has been renewed as the airline sponsor for the men’s World Cup in 2026 in North America and the 2030 tournament expected to be in Europe, Africa and South America, FIFA said, extending its original two-tournament deal that started with the 2018 event in Russia. The value of the new Qatar Airways deal […]
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The NCAA and On Location have renewed a partnership that has lasted more than a decade, extending a multiyear deal as the collegiate athletics governing body’s official ticket and hospitality provider. “The NCAA is thrilled to announce the continuation of our partnership with On Location,” said Chris Termini, NCAA managing director of championship external operations. […]
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The Bahamas Ministry of Tourism, Investments & Aviation has become the official destination partner of University of Miami’s athletics program through a strategic multi-year partnership. “We are pleased to enter into this exciting multi-year partnership with University of Miami Athletics and, by extension, their students, faculty, and alumni, many of whom have Bahamian roots,” said […]
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Elevate Sports Ventures has announced a commercial agreement with the PGA Tour to support the organization’s efforts in premium hospitality strategy, sales, and service for three marquee events in 2024 as well as leading the national sales team and strategy for the 2026 Presidents Cup as the top players from the United States go head-to-head […]
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Ripken Baseball has entered a multi-year partnership with Under Armour to be the exclusive apparel company for Ripken Baseball as well as having naming rights for the Ripken Experience Aberdeen venue in Maryland. “I’ve seen firsthand the incredible rise of Under Armour from a small start-up in Baltimore in the 90s to an international powerhouse […]
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