Elevate Sports Ventures has announced a commercial agreement with the PGA Tour to support the organization’s efforts in premium hospitality strategy, sales, and service for three marquee events in 2024 as well as leading the national sales team and strategy for the 2026 Presidents Cup as the top players from the United States go head-to-head against the top players from the International team.
Elevate will develop tailored experiences and travel packages including VIP hospitality, food and beverage and behind-the-scenes experiences plus travel accomodations and more at The Sentry, January 4-7, 2024 at Kapalua Golf Resort in Kapalua, Maui, Hawaii; The Players Championship on March 12-17, 2024, at TPC Sawgrass in Ponte Vedra Beach, Florida; The Tour Championship on August 28 through September 1, 2024, at East Lake Golf Club in Atlanta and The Presidents Cup in 2026 at Medinah Country Club in Chicago.
“With golf’s rising popularity, we recognized the value of investing in an agency that can help raise the national profiles of the biggest events on the PGA Tour,” said Tour Senior Vice President of Championship Management Matt Rapp. “We are thrilled to team up with Elevate, who comes equipped with the tools and resources to create new and exciting offerings that will position these tournaments among the world’s bucket list events.”
The multi-year agreement will utilize analytics and business intelligence from the agency’s Insights Division. Elevate will assemble and manage a national sales team to curate, sell and service premium opportunities for guests of the marquee tournaments.
Elevate has named Vice President Mike DeMarino to lead the national team responsible for hospitality strategy, sales and service. Demarino will be based out of PGA Tour’s Global Home in Ponte Vedra Beach. DeMarino has worked with the NHL’s New York Islanders and Belmont Arena as well as the New Jersey Devils and Prudential Center, BSE Global, the NBA’s Atlanta Hawks, the NFL’s New York Jets and more.
“Through this new pact, the PGA Tour and Elevate have the opportunity to capitalize on the significant momentum of 2023, providing and driving curated, premium experiences to golf’s most passionate fans,” said Elevate President Flavil Hamspten. “We look forward to building a new, national business development arm that will enhance and amplify the national interest in these elite events moving forward.”