Jim Baugh
In his lengthy career in the sports industry, Jim Baugh has overseen some significant campaigns. While he was vice-president of sales and marketing for Prince from 1977–1983, he helped launch and market the first oversized tennis racket. As racquet sports general manager and later president at Wilson Sporting Goods from 1987–2003, he oversaw a $1 billion company with a global marketing reach. His work in tennis later led him to become president of the Tennis Industry Association and a USTA board member. Now a sports-industry consultant, his latest project is as president and CEO of PHIT America, which is pushing passage of the Personal Health Investment Today…
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