The WNBA has announced that Colie Edison will join the league as the first chief growth officer, effective January 31, 2022.
Edison will lead the development and execution of strategic growth initiatives as the league enters its 26th season. She will be based in the league’s New York office and report to WNBA Commissioner Cathy Engelbert.
“I’m thrilled to be joining the WNBA at such a pivotal and exciting time for the league,” said Edison. “The momentum for the WNBA continues to grow and I look forward to working with Cathy and the WNBA leadership team to help further elevate the league.”
Edison comes to the WNBA from the Professional Bowlers Association, where she served as the first female chief executive officer in the organization’s 64-year history. Edison was also the chief customer officer of Bowlero Corporation, leading all consumer-facing strategic growth initiatives and overseeing global marketing efforts for the world’s largest owner and operator of bowling centers. She joined Bowlero as vice president of marketing in 2013 before being promoted to chief customer officer in 2017.
“Colie is joining our executive leadership team at a time in WNBA history where the league has enormous growth potential,” said Engelbert. “As we continue to execute on the league’s five-year transformation plan, Colie brings extensive business experience with managing strategic projects and alliances as well as negotiating marketing and media partnerships and we look forward to her making an immediate impact on our growth aspirations.”