Bay Area Host Committee Introduces New Brand Design

The Bay Area Host Committee has introduced a new brand design and creative campaign that intends to “showcase the connection and strength of Bay Area communities, reflecting the BAHC’s mission to unite the Bay through sport.”

The BAHC branding and creative will appear on the updated website, throughout digital media channels, team venue signage, downtown and local transit placement and destination organization channels.

“The brand system communicates the connectivity, strength, and staying power of the Bay and the BAHC,” said Bay Area Host Committee President and Chief Executive Officer Zaileen Janmohamed. “We’re committed to bringing sustainable, positive economic and societal impact to the Bay through major sporting events and our branding will increase our presence and marketing effectiveness.”

The Bay Area Host Committee board is comprised of leaders from Bay FC, the Golden State Warriors, the San Francisco 49ers, the San Francisco Giants, the San Jose Earthquakes and the San Jose Sharks. The region will be hosting multiple major events in the coming years including 2025 NBA All-Star Game, Super Bowl LX in 2026 and the FIFA World Cup in 2026.

San Francisco–based Godfrey Dadich Partners teamed with the BAHC to develop the brand strategy, design system and marketing efforts. The goal was to develop a brand identity that is unique, tells a clear story and has longevity. The campaign is designed to create awareness, secure world-class sporting events, raise revenue and establish the BAHC as an authority in sports and entertainment.

The identity for the BAHC alone is black and white. For the logo, GDP looked to the eight major Bay Area bridges for inspiration. The bridges converge together, uniting all corners of the Bay Area around sports.