The Hawaii Tourism Authority has signed on to become the presenting sponsor of the Big West Men’s and Women’s Basketball, and Men’s Volleyball Championships.
As an official corporate partner of the collegiate conference through 2023, the HTA plans to showcase the Hawaiian Islands through partnership assets across the Big West’s broadcast, print, digital and social platforms as well as in-venue signage.
“The Big West is excited to unveil this new partnership with the Hawaii Tourism Authority,” Big West Commissioner Dan Butterly said. “Their strategic support of these premier events will have a positive impact on both the fan experience and the student-athletes who will compete for these championships.”
The Big West Men’s Volleyball Championship presented by Hawaii Tourism Authority will be hosted by Hawaii in 2021 and 2022, and UC Irvine in 2023. The 2021 Big West Men’s and Women’s Basketball Championship presented by the Hawaiian Islands will be staged March 9-13 in Las Vegas.
“Hawaii has many dedicated University of Hawaii volleyball and basketball fans,” said John De Fries, Hawai‘i Tourism Authority president and CEO. “Plus most of our visitors from the U.S. mainland come from California, so this is a wonderful opportunity to promote our iconic brand, share our Hawaiian culture, and support UH Athletics.”