Major League Baseball, MGM Resorts International, and BetMGM have announced the expansion of an integrated partnership that, in 2018, designated MGM Resorts as MLB’s first official gaming sponsor.
BetMGM will continue to be an Official Sports Betting Partner of MLB while MGM Rewards will be the title sponsor of this year’s All-Star celebrity softball game and presenting sponsor of the All-Star Saturday Extra Innings musical performance at Dodger Stadium.
“We are thrilled to extend and expand upon our groundbreaking work with Major League Baseball,” said Lance Evans, senior vice president of sports and sponsorships at MGM Resorts. “We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
The partnership between BetMGM and MLB includes data usage in sports betting, promotion across MLB-owned media platforms, domestic and international activations at MLB events and more. The extension also includes the presenting sponsorship of Bettor’s Eye on MLB.TV.
“It is an exciting day to announce the extension of our partnership with MLB,” BetMGM Chief Revenue Officer Matt Prevost said. “The collaboration with the league allows us to reach new audiences while delivering a best-in-class baseball wagering product. We look forward to growing our industries together.”
BetMGM will continue to be recognized as an MLB-Authorized gaming operator and utilize MLB’s official statistics feed while MLB will make enhanced statistics available to BetMGM on an exclusive basis. MGM Resorts and BetMGM have partnerships with several individual teams including with the Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros and Washington Nationals.
“Since creating this historic partnership four years ago, MGM Resorts and BetMGM have been truly collaborative and innovative business partners to Major League Baseball,” MLB Chief Revenue Officer Noah Garden said. “With the success of Bettor’s Eye and the introduction of All-Star Saturday’s Extra Innings concert, we look forward to seeing how MGM Resorts and BetMGM will continue to broaden their business with baseball.”