NASCAR and sports streaming service FloSports have announced a multiyear partnership that will make FloRacing the home of NASCAR Roots properties including: the ARCA Menards Series, ARCA Menards Series East & West, NASCAR Whelen Modified Tour, NASCAR Pinty’s Series and NASCAR Advance Auto Parts Weekly Series.
The partnership deal is expected to deliver an investment in grass-roots racing, including additional funding for local tracks and increased purses for drivers that compete in NASCAR’s touring and weekly series events.
NASCAR’s grassroots properties will join FloRacing’s portfolio that already includes USAC, All Star Circuit of Champions, Eldora Speedway, IRA Outlaw Sprints, Short Track Super Series, Chili Bowl, Gateway Dirt Nationals and more. Over 280 NASCAR Roots races annually will stream live and on-demand under the TrackPass banner on FloRacing.
FloRacing has seen considerable recent growth. In 2019, the service streamed 141 races. It expanded to over 1,600 races in 2021, representing 151 million hours of live content streamed this year. Overall event viewership has risen 63 percent year-over-year in 2021 while per event viewership has increased 87 percent. FloRacing also generated over 70 million video views in 2021 on social media.
“Our partnership with FloSports is a win for motorsports fans at all levels and doubles down on NASCAR’s commitment to grassroots racing – the foundation of our sport,” said Brian Herbst, NASCAR senior vice president, media and productions. “We look forward to bringing fans all the racing they crave and investing in the tracks that provide lifelong memories to motorsports fans each weekend.”
“NASCAR shares our mission to grow grassroots motorsports and bring these races and athletes to an even wider audience across America and the world,” said Mark Floreani, CEO and co-founder of FloSports. “We are honored to align with NASCAR as we continue to invest in the future of this sport so that we build a home for fans to both watch and experience racing in completely new ways. We’re excited for what’s to come.”