The National Basketball Association and QuintEvents have agreed to a multiyear partnership that makes QuintEvents the official experiences provider of the NBA.
The Charlotte, North Carolina, company is a global industry leader in the curation of exclusive experiential fan packages at some of the world’s largest events.
Quint and the NBA have created the platform NBA Experiences, combining on- and off-court programming unique to the NBA. This new partnership also provides the NBA with a minority equity stake in Quint.
“We are thrilled to be joining forces with a global powerhouse like the NBA,” said Brian Ruede, Quint president and COO. “The NBA brand combined with Quint’s experiential expertise, technology and international capabilities will make NBA Experiences the best-in-class fan engagement.”
NBA Experiences will provide unprecedented access to the NBA by offering a wide range of customized and immersive fan experiences at marquee league events throughout the NBA calendar year, including NBA All-Star Weekend, the NBA Draft, NBA Summer League and NBA Global Games.
The premium packages will include access to NBA events alongside NBA player and legend meet-and-greets, behind-the-scenes tours, concerts, chef’s tables, golf outings, fashion shows and hospitality hubs designed to reach NBA fans globally.
“QuintEvents has a proven track record for providing unparalleled experiences at the world’s most coveted events in sports and entertainment,” said Joseph Graziano, SVP, head of global event strategy and development, NBA. “Tapping into their expertise to form NBA Experiences will allow us to engage with NBA fans in new ways and create lasting memories for years to come.”
The formation of NBA Experiences expands on the league’s relationship with Quint, which has been offering premium fan experiences to select league events since 2010.
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