Running USA has announced that longtime member imAthlete will serve as the organization’s official data insight partner. Headquarted in Los Angeles, imAthlete is a registration technology and date management platform offering various services to endurance events and athletes.
“imAthlete is one of the clear leaders in this industry, a respected brand and a longtime supporter of Running USA,” said Rich Harshbarger, chief executive officer of Running USA. “We are looking forward to this new partnership with imAthlete, and we are very excited to bring the benefit of their expertise to our membership.”
As the official data insight partner of Running USA, imAthlete will co-present upcoming webinars offering key data on endurance athletes and how the data can be utilized to solve business challenges and drive growth. The first webinar, which will be held May 23, will focus on average participation retention rates in the endurance industry.
“Proper data analysis is what helps to drive growth in any business or industry,” said imAthlete CEO Jeff Matlow. “We are committed to doing what we can to grow our industry. With hundreds of millions of data points about consumer purchases and an ongoing survey that includes over 400,000 athlete responses, we have substantial insight into the athletic journey and how it can be better monetized. We are ecstatic to partner with Running USA to share this knowledge.”