Sports Facilities (SF) Companies has announced a partnership with Showtime Events to establish a new brand of volleyball tournaments called Hype Nation, LLC. The series will begin in 2021 and anticipates generating $6 million in economic impact in its first two events alone.

The move comes just months after the company that designs and manages sports venues announced a similar event brand in lacrosse.

“Hype Nation is the next evolution of how the SF Companies serve to improve the health and economic vitality for our clients and communities,” said Jason Clement, SF Companies’ CEO and co-founder. “The pandemic has accelerated a need for us to complement — not compete — with existing events in the SFM Network. Showtime is a proven event partner within the SFM Network and has a reputation for delivering high-quality events for participants as well as delivering heads-in-beds and new market visitors.”

In January 2021, Hype Nation will launch events at the Cedar Point Sports Center in Sandusky, Ohio, and Rocky Mount Event Center in Rocky Mount, North Carolina, both venues managed by SF. The events are expected to generate nearly 6,000 new visitors and 2,500 booked hotel room nights combined for the two host communities.

“I’ve been running volleyball tournaments for 10 years and have partnered with clubs all over the country,” said Troy Helton, partner of Hype Nation. “We pride ourselves on doing right by the clubs, players, coaches, referees and spectators who attend our events. We work hard to create a collaborative relationship with facility staff and set the highest standard of excellence for event operators. Partnering with SFC allows us to scale the level of service represented in all Hype Nation volleyball events across the country.”

Hype Nation is also accepting bids through March 1, 2021, to host regional tournaments for the 2022 season. For more information, click here.