Wisdom Gaming has announced that former Minnesota Vikings Executive Vice President and Chief Marking Officer Steve LaCroix will join the company’s leadership team as president of Wisdom Gaming.
LaCroix, who has 30-plus years of leadership in the professional sports industry, will have many responsibilities in the new role including strategic planning, organizational growth and structure, revenue generation, corporate partnership integration and community engagement.
“Steve has a proven track record as a dynamic and strategic leader within the professional sports landscape,” said Wisdom Gaming Founder and Chief Executive Officer Mike Zweigbaum. “The decision was clear that his experience working with some of the biggest names in sports and his tenure with the Minnesota Vikings will be invaluable during our next growth stage.”
Before founding LaCroix Sports & Entertainment in 2021, LaCroix served as the Minnesota Vikings’ executive vice president and chief marketing officer. LaCroix’s last season with the Vikings was in 2020, his 20th with the organization after starting his career with a 10-year stint with the Indiana Pacers/Pacers Sports & Entertainment in Indianapolis.
LaCroix joins Wisdom Gaming — a Bloomington, Minnesota-based company — as it launches its esports/gaming broadcast studio and event venue at Mall of America.
“Wisdom Gaming has proven to be a driving force in the ever-changing nature of the esports and gaming landscape, and I am honored to be joining this exceptional company and leadership team,” LaCroix said. “I’m excited to bring my background in working in traditional sports to further evolve our partnerships with brands, game publishers, and our local community to cement Wisdom Gaming as a leading esports entertainment powerhouse.”