Abu Dhabi F1 GP Auto Racing
Mercedes driver Lewis Hamilton leads Red Bull driver Max Verstappen at the start of the Formula One Abu Dhabi Grand Prix on December 12, 2021. Verstappen ripped a record eighth title away from Hamilton with a pass on the final lap of the Abu Dhabi GP to close one of the most thrilling Formula One seasons in years as the first Dutch world champion. (AP Photo/Hassan Ammar)

F1 Announces Formula 1 Immersive Experience

Formula 1 has reached an agreement to produce a first-of-its-kind international traveling exhibition and immersive experience covering the past, present, and future of the Formula One World Championship with dates to be announced later this year. Working with Round Room Studios, the production company that has produced or promoted exhibitions such as Jurassic World: The […]

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Overwatch League

Overwatch League Signs Sponsorship Deal with Kellogg’s

Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]

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Bud Light Becomes Official Beer of Overwatch League

The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner and will activate at fan watch parties around the world, excluding China. The partnership was part of the league’s official launch in its teams’ markets over the weekend of April […]

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