Gensler_Banc of California Stadium_01

Future of Sports Venues: Where Hospitality Meets the Fan Experience

The sports industry has undergone a major transformation and with the increased desire and development of sports venues in the United States, there is a strong need for owners and operators to diversify and elevate offerings. A key differentiator in venue design has been to integrate hospitality design strategies that attract new audiences and enable […]

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Globe Life Field
A statue of Hall of Fame pitcher Nolan Ryan stands in the plaza outside Globe Life Field in Arlington, Texas. The stadium will be host for the 2024 All-Star Game, Major League Baseball has announced. (Smiley N. Pool/The Dallas Morning News via AP, Pool)

The Incredible Shrinking Venues

The coronavirus pandemic is going to have short- and mid-term impacts on the fan experience at stadiums. An enforced social-distancing policy by its very nature will likely lead to fewer people allowed in stadiums and arenas when sports return in earnest. And it remains unclear what if any long-term impact there may be on seating […]

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