London Marathon – SportsTravel

Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

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Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

Posted On : June 3, 2026 By : Paul Stevens

Tata Consultancy Services New York City Marathon Renewal

Tata Consultancy Services (TCS) has renewed their title and technology sponsorship of the TCS New York City Marathon through 2029 and will invest $30M to $40M annually in global running sponsorships and related community programming.

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TCS Renews Sponsorship of TCS New York City Marathon Through 2029

Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]

Posted On : July 22, 2021 By : Matt Traub