Tag: Mike Guswiler

West Michigan Sports Commission

West Michigan Sports Commission to Host ACES Conference

Ahead of hosting the Association of Chief Executives for Sport Conference next week, the West Michigan Sports Commission has announced it will also host three other sporting events over the next year-plus between a Spartan Race plus the Professional Disc Golf Association 2024 Amateur World Championships and 108th Professional Golfers’ Association Annual Meeting in 2024. […]

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Katy Tigchelaar and Julie Shields
Katy Tigchelaar, left, is the new vice president of operations, and Julie Shields is now director of the State Games of Michigan.

West Michigan Sports Commission Announces Two Promotions

The West Michigan Sports Commission has promoted Katy Tigchelaar to vice president of operations from director of marketing and events, and Julie Shields, previously event coordinator, is now director of the State Games of Michigan. Tigchelaar will provide a strategic approach to growing WMSC’s sales, marketing and event departments. In this new position, she will […]

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Meijer Sports Complex

West Michigan Sports Commission Receives $1 Million Gift

The West Michigan Sports Commission has received a $1 million lead gift by Meijer toward the overall goal for fundraising to expand the Meijer Sports Complex. The ‘A Winning Streak for West Michigan’ expansion campaign has a current fundraising total to $5.8 million, or 53 percent of its $11 million goal. Based on funding to […]

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West Michigan Sports Commission

West Michigan Sports Commission Sets Revenue Record in 2022

The West Michigan Sports Commission has reported that 2022 was its strongest year ever for youth/amateur sports tourism in the nonprofit’s 15-year history, generating $90.5 million in direct visitor spending through 113 sporting events — a 63% increase from 2021 ($55.4 million) and 65% increase from 2019 ($54.9 million). WMSC also saw a 38% increase […]

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USA Softball
There are two major men's softball events happening August 4–7 in South Bend, Indiana, and Grand Rapids, Michigan.

Two Large Softball Tournaments Taking Place This Weekend

South Bend Venues, Parks and Arts are set to host the USA Softball Men’s Major Fast Pitch National Championships at Byers Softball Complex from August 4–7 in the Indiana destination. The tournament will include teams from California, Illinois, Michigan, Minnesota, New York, Ohio, Oregon, South Dakota, Texas, Wisconsin and Canada. In total, 20 teams equaling […]

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2022 Junior Gold Logo
West and Central Michigan will welcome 4,000 youth bowlers from all 50 states, as well as Puerto Rico and Costa Rica.

West and Central Michigan to Host 2022 Junior Gold Championships

The best youth bowlers in America will descend on West and Central Michigan July 11-23 to compete in the 2022 Junior Gold Championships. The top 4,000-plus bowlers ages 20 and under from every state in the country, plus Puerto Rico and Costa Rica, will compete at eight bowling centers across Michigan, with 8,000 spectators watching. The 13-day event represents one […]

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ConnerHicksMelissaBrink

West Michigan Sports Commission Expands and Promotes Staff

The West Michigan Sports Commission is bolstering its team in 2022, hiring Conner Hicks as its new national sales manager while promoting Melissa Brink from marketing specialist of its signature Meijer State Games of Michigan event to marketing manager of the West Michigan Sports Commission, overseeing all brands and promotional efforts. “Conner brings a strong local […]

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WMSC USBC

West Michigan to Host 2022 Junior Gold Championships Bowling Tournament

The Junior Gold Championships bowling tournament, the premier national event for U.S. Bowling Congress youth members, will be staged at eight venues across West Michigan in July 2022. In addition to the Junior Gold Championships, the USA Bowling National Championships and Bowling.com Youth Open Championships also will be conducted in western Michigan in 2022. USBC […]

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Meijer President & CEO Rick Keyes (photo credit – Meijer)
Meijer President and CEO Rick Keyes discussed the recent agreement with the West Michigan Sports Commission. Photo: Courtesy of Meijer

West Michigan Sports Commission Continues Relationship with Meijer

The West Michigan Sports Commission has reached a new 10-year partnership with Meijer to serve as the naming rights partner of the WMSC’s baseball/softball complex in Rockford, Michigan. The venue will now be called the Meijer SportsComplex. “Meijer has been a loyal partner of the WMSC for more than a decade, and this naming rights […]

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