The Washington Capitals and Caesars Entertainment have announced a multi-year partnership agreement that makes the Capitals the first team in the National Hockey League to agree to put a sponsor logo jerseys beginning with the 2022-23 season as part of the league’s Jersey Advertising Program.
Caesars Sportsbook will have its logo worn on the Capitals home and third jerseys, with the 3 x 3.5 inch patch positioned on the upper right chest area of the jersey. The NHL’s program allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys. The Capitals will announce an away jersey sponsor at a later date.
“Being woven into the Washington Capitals jersey is an exciting chapter in our collective story,” said Chris Holdren, co-president of Caesars Digital. “We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”
The jersey patch is an expansion of deep ties between the Capitals’ owner, Monumental Sports and Entertainment, and Caesars. The Caesars Sportsbook at Capital One Arena in May 2021 and was the first sports betting venue to open within a U.S. professional sports facility.
“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL,” said MSE president of business operations and chief commercial officer Jim Van Stone. “We’ve built a robust partnership in the gaming and casino space and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences. MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation’s capital.”