San Francisco 49ers and San Francisco Travel have worked up a new strategic partnership. (AP Photo/Scot Tucker)
San Francisco Travel and 49ers Launch Strategic Partnership
The San Francisco 49ers the San Francisco Travel Association have formed a multi-year global partnership designed to leverage the 49ers brand and fanbase to drive visitors to San Francisco. The agreement marks the NFL team’s first partnership with a domestic travel destination and was finalized in advance of the upcoming large-scale events set to take […]
Continue Reading
US Squash Sells Majority Stake in Club Locker
US Squash has sold a majority ownership stake in Club Locker — a proprietary sports management software platform that the national governing body created — to Artisan Ventures, a firm focused on scaling businesses with niche software, content and community offerings. The transaction is believed to be the first example of an NGB creating and […]
Continue Reading
Cordell Tinch competes in the first round of the men's 400 meter hurdles during the U.S. track and field championships in Eugene, Oregon in 2023. (AP Photo/Ashley Landis, File)
USA Track & Field Reports $44.5 Million in Revenue
USA Track & Field is having a moment. The national governing body has announced that it secured $44.5 million in audited revenue in 2024, the largest in the organization’s history and a nearly $8 million increase from 2023. The milestone continues a trend that has seen the NGB record 10 years of considerable growth and […]
Continue Reading
The FIFA logo is displayed on the pitch before the Club World Cup quarterfinal soccer match between PSG and Bayern Munich in Atlanta, Saturday, July 5, 2025. (AP Photo/Mike Stewart)
Atlanta Selects Agencies to Design FIFA Fan Festival
The Georgia World Congress Center Authority has selected Solomon Group and WINK to serve as executive producer of the FIFA Fan Festival Atlanta, which will be held at Centennial Olympic Park in June and July 2026 during the World Cup. The agencies were selected from a field of more than 60 applicants lead production and […]
Continue Reading
Ria Money Transfer Signs with Mexican Soccer Teams
The Federación Mexicana de Fútbol and Soccer United Marketing, have secured a multiyear partnership agreement with Ria Money Transfer to make the company the official remittance services partner of both the Mexican Men’s and Women’s National Teams. Soccer United Marketing is the commercial arm and partner of Mexico’s annual U.S. Tour. Ria launched the partnership at […]
Continue Reading
Youth soccer programs are among the areas that Houston's World Cup legacy project will focus on in years to come. Image courtesy of Houston Host Committee
Houston Announces World Cup Legacy Plans
Houston is making plans to secure a legacy from hosting the 2026 FIFA World Cup, announcing the launch of Impact Houston 26. The initiative will be a joint effort between the FIFA World Cup 26 Houston Host Committee and the foundation of the Harris County–Houston Sports Authority. Impact Houston 26 will operate under The Sports Authority Foundation, a 501(c)(3) […]
Continue Reading
John John Florence, of Team United States, rides a wave during round three of the surfing competition, on day three at the 2024 Olympic Summer Games in Teahupo'o, French Polynesia. (Ed Sloane/Pool Photo via AP)
U.S. Ski & Snowboard Abandons Bid to Become Surfing NGB
U.S. Ski & Snowboard has abandoned its pursuit to become the national governing body of surfing in the United States. The winter national governing body had announced in March that it would challenge USA Surfing’s bid to be re-certified by the U.S. Olympic & Paralympic Committee, filing a motion with the USOPC to be recognized […]
Continue Reading
USA Gymnastics American Cup Returns as Team Competition
The USA Gymnastics American Cup will return to the competition calendar in 2026 featuring mixed team international competition. The event will be staged March 7 at Lee’s Family Forum in Henderson, Nevada, with the Nastia Liukin Cup Presented by Ozone held earlier that afternoon. The mixed team event will be a prelude to competition at the 2028 Olympic Summer Games, […]
Continue Reading
USTA Names Eric Butorac U.S. Open Tournament Director
Eric Butorac has been named tournament director of the tennis’ U.S. Open, beginning in 2026. Burorac is the USTA’s senior director, player relations and business development, and a former Top-20 doubles pro and ATP Player Council president. He succeeds Stacey Allaster, who will continue serving as USTA chief executive, professional tennis, before she transitions to […]
Continue ReadingSubscribe to the Newsletter
Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.
About Us
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
INDUSTRY PARTNERS
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000