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NASCAR and WynnBET, the digital gaming division of Wynn Resorts Ltd. responsible for Wynn’s mobile sportsbook and casino app, have announced a multiyear national sports betting partnership that could lead to betting lounges at two tracks in Virginia. As an authorized gaming operator of NASCAR, WynnBET will collaborate with the racing series to create and […]
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The World Games 2022 in Birmingham, Alabama, has announced a partnership with the Lakeshore Foundation that will focus on making the event more inclusive of adapted sports, athletes, fans and experiences for people with a disability. Together with the local organizing committee, Lakeshore will develop and “A Journey to One World, One Games,” an initiative […]
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While the fate of the college bowl season has been up in the air for months, ESPN has announced a broadcast schedule for 35 games that should help bring some clarity to the postseason and its events. The network has announced its broadcast plans, including 13 games owned and operated by ESPN Events as well […]
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LA28, the organizing committee for the Olympic and Paralympic Games in Los Angeles, has held its first meeting with the International Olympic Committee’s Coordination Commission, with the IOC praising the work that has been done to date to lay a foundation for the event. The commission, chaired by IOC Executive Board member Nicole Hoevertsz from Aruba, […]
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USANA, a nutritional supplement company, has become the title sponsor of U.S. Ski & Snowboard‘s training and education facility, the Center of Excellence, in Park City, Utah. Under terms of the deal, USANA will work closely with U.S. Ski & Snowboard’s sport science staff and the national governing body’s top skiers and snowboarders on new […]
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SailGP has partnered with Marlow Ropes, a high-performance rope manufacturer, to include the company’s sustainable technology onboard the series’ race boats through 2022. Over the past two years, Marlow has improved its manufacturing process, focusing on sourcing sustainable and bio-based materials, reducing waste and lowering its carbon footprint. Under terms of the deal with the […]
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The Sports Events & Tourism Association has announced the winners of its annual awards, given in categories that include organizations of the year, marketing campaigns and locally created events. The awards are typically announced at the organization’s annual symposium, but were revealed after Sports ETA was forced to cancel this year’s event because of the […]
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The increasingly crowded collegiate landscape for esports has another entry, with Learfield IMG College announcing a deal with Electronic Arts to form Level Next, The College Esports League. The multiyear partnership will feature at least one of EA’s esports titles and will serve as the official home of the video game publisher’s collegiate esports champions. […]
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The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]
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USA Hockey is increasing visibility around concussion awareness, announcing a partnership with TeachAids to use its CrashCourse program as a resource in the national governing body’s overall education materials. TeachAids, a nonprofit in global education innovation, created CrashCourse to improve understanding and awareness surrounding concussions among youth athletes in all sports. The program was created in collaboration […]
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