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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

IOC Milan Cortina Torch Light
Courtesy of IOC

Milan-Cortina Olympic Winter Games Torch Relay Ceremony Moved Indoors

The Olympic flame for the Milan-Cortina 2026 Olympic Winter Games has been lit in Ancient Olympia, as the Ceremony was moved indoors due to the wet weather forecast. The Ceremony, taking place at the birthplace of the Olympic Games, marks the beginning of the flame’s journey to Italy.  After a week-long relay in Greece, the […]

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justin younghans
Justin Younghans, the new SVP of Global Partnerships at PFL (Credit: PFL)

PFL Appoints Younghans as SVP of Global Partnerships

The Professional Fighters League, the mixed martial arts league, has announced Justin Younghans as its new senior vice president of global partnerships. Younghans joins PFL from Major League Soccer’s Columbus Crew, where he had served as vice president of corporate partnership sales and activation since 2022. He has more than 16 years of experience in driving […]

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CECC_2026_Conference_Partners_v2

2026 Collegiate Esports Commissioner’s Cup Moves to Waco

EsportsU, the esports division of Collegiate Sports Management Group, has awarded the Collegiate Esports Commissioner’s Cup May Madness to Waco, Texas. The nation’s largest intercollegiate competitive gaming tournament will be staged at the Waco Convention Center, May 1–3, 2026. May Madness is a multi-title, multi-conference collegiate esports championship that unites top teams and student-athletes from […]

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Boston Rocket League
Boston will host a Rocket League Championship Major (Rocket League)

Boston to Host Rocket League Championship Major

Blast has announced that the first major of the 2026 Rocket League Championship Series season will be staged in Boston. The esports event will be held February 19–22 at Agganis Arena on the campus of Boston University. The final two days of competition will be hosted live, where thousands of Rocket League fans will see […]

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FIFA Globant
FIFA and Globant have expanded their partnership (Credit: FIFA / Globant)

FIFA and Globant Expand Partnership to Deliver Digital Services

FIFA and Globant have signed an expanded partnership, which will see the digitally native company deliver a portfolio of IT solutions, software and digital platform development services across FIFA’s ecosystem. After beginning their collaboration four years ago, the expanded agreement will include enhancements to FIFA’s digital platforms and a new mobile app that will help […]

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Paul Stevens
Paul Stevens, Senior Editor, SportsTravel (Credit: SportsTravel)

Paul Stevens Joins SportsTravel as Senior Editor

SportsTravel has hired Paul Stevens as its senior editor, based in the United Kingdom — the first international editorial position in the brand’s nearly 30-year history. Stevens will play an integral role in international coverage for SportsTravel and represent the brand across the sports-events industry and at Northstar Meetings Group Sports Division events, including TEAMS […]

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02_ScottsMiracle-Gro Field
Rendering courtesy of Columbus Crew

Columbus Crew Venue Renamed ScottsMiracle-Gro Field

The Columbus Crew and the ScottsMiracle-Gro Company have announced the expansion of a 15-plus year partnership that will include a new multiyear agreement that will including naming rights to the club’s stadium in Columbus, Ohio, which was previously known as Lower.com Field. Beginning with the 2026 season, the venue will be known as ScottsMiracle-Gro Field. […]

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FIBA
FIBA has named FOURTEEN as the global apparel supplier for its 3x3 basketball events (FIBA, FOURTEEN)

FIBA Names FOURTEEN Official Apparel Supplier for 3×3 Basketball Events

FIBA has partnered with premium Swiss sportswear brand FOURTEEN to serve as the official apparel supplier for all FIBA’s 3×3 basketball global events. Launching for the 2026 season, the collaboration will see players kitted out in specific 3×3 basketball apparel that reflects the sport’s fast-paced action and urban culture roots, balanced with the FOURTEEN brand’s […]

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Los Angeles-Naming Rights Olympics
The Crypto.com Arena in Los Angeles (AP Photo/Jae C. Hong, File)

AEG and Marriott Bonvoy Renew Global Partnership

Sports and live entertainment company AEG has announced a multi-year renewal of its global partnership with Marriott Bonvoy, the travel membership platform of Marriott International. After first announcing a singular partnership in 2013, the renewed agreement is set to build enhanced international reach, a heightened focus on music and a more connected fan journey made possible […]

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Utah 2034 logo announcement
Leaders of Utah 2034 unveiled new artwork at Salt Lake International Airport celebrating the new host identity. Courtesy of Melissa Majchrzak.

Utah 2034 Unveiled as Olympic and Paralympic Games Identity

The organizers of the 2034 Olympic and Paralympic Winter Games have chosen “Utah 2034” as the new identity of the host efforts, a move designed to embrace and unite communities across the state, including Salt Lake City and Park City, where many of the events will be staged. The move came with 3,000 days to […]

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