Category: Latest News

Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

asheville-skyline-credit-exploreashevillecom
Courtesy of Explore Asheville
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Southern Conference Inks 10-Year Basketball Extension with Asheville

Asheville, North Carolina, will remain the host of the Ingles Southern Conference Basketball Championships through 2035, under a new agreement between the collegiate conference, the city of Asheville, Explore Asheville powered by the Buncombe County Tourism Development Authority and the Asheville-Buncombe Regional Sports Commission. The deal continues a long-standing partnership between the four entities. “This […]

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Posted On : By : Jason Gewirtz
Realmadrid Games
(Credit: Moment Factory, Realmadrid Games)
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Real Madrid to launch Bernabéu Interactive Fan Experience

Real Madrid C.F. is partnering with global entertainment studio Moment Factory to create Realmadrid Games, a multi-level interactive journey around the newly renovated Bernabéu stadium. Described as a “world-first permanent multimedia activation,” the experience is designed to extend the fan journey beyond match days and develop immersive interactivity, while transforming underutilized spaces into year-round attractions. […]

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Posted On : By : Paul Stevens
Olympics LA28 Venue Naming
An aerial view over the Intuit Dome (AP Photo/Jae C. Hong, file)
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Intuit Retains Naming Rights for LA28 Basketball Venue

Global financial technology platform Intuit has announced that it has retained its sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner in the financial management software category. It becomes one of the first companies to retain the naming rights for an Olympic Games venue, with Intuit Dome hosting five-on-five […]

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Posted On : By : Paul Stevens
Birmingham City stadium design
An image of the proposed new Birmingham City FC stadium (Birmingham City FC)
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New Stadium Design Unveiled for Birmingham City FC

Knighthead Capital Management, the owners of Birmingham City Football Club and the minority stakeholders of the Birmingham Phoenix cricket team, has unveiled a new stadium design for Birmingham City Football Club. The proposed 62,000-capacity stadium, designed in collaboration with Heatherwick Studio and MANICA Architecture, would be expected to host a range of sporting and entertainment […]

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Posted On : By : Paul Stevens
Rams 49ers Football
San Francisco 49ers and San Francisco Travel have worked up a new strategic partnership. (AP Photo/Scot Tucker)
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San Francisco Travel and 49ers Launch Strategic Partnership

The San Francisco 49ers the San Francisco Travel Association have formed a multi-year global partnership designed to leverage the 49ers brand and fanbase to drive visitors to San Francisco. The agreement marks the NFL team’s first partnership with a domestic travel destination and was finalized in advance of the upcoming large-scale events set to take […]

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Posted On : By : Jason Gewirtz
2026 FIFA World Cup
The FIFA World Cup Trophy on display before a press conference at Rockefeller Plaza in New York. (AP Photo/Noah K. Murray)
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Guadalajara and Monterrey to Host FIFA World Cup 2026 Play-Off Tournament

FIFA has announced that the Mexican cities of Guadalajara and Monterrey will host the FIFA World Cup 2026 Play-Off Tournament in the March 2026 international break. Six teams will compete from March 23–31 for two final places at the first 48-team FIFA World Cup in Mexico, Canada and the United States, which will kick off […]

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Posted On : By : Paul Stevens
LA28 Paralympics Schedule
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LA28 Unveils Schedule for Paralympic Summer Games

LA28 has unveiled the first look at the 2028 Paralympic schedule, which will feature an unprecedented number of sports and medals, an announcement that comes at the official 1,000-day countdown until Los Angeles’ first Paralympic Games. The 2028 Paralympic schedule will take place over 15 days, and feature more than 15,000 para-athletes who will compete […]

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Posted On : By : Paul Stevens
Screenshot 2025-11-19 at 8.36.30 AM
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US Squash Sells Majority Stake in Club Locker

US Squash has sold a majority ownership stake in Club Locker — a proprietary sports management software platform that the national governing body created — to Artisan Ventures, a firm focused on scaling businesses with niche software, content and community offerings. The transaction is believed to be the first example of an NGB creating and […]

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Posted On : By : Jason Gewirtz
Olympians Warmup Songs
Cordell Tinch competes in the first round of the men's 400 meter hurdles during the U.S. track and field championships in Eugene, Oregon in 2023. (AP Photo/Ashley Landis, File)
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USA Track & Field Reports $44.5 Million in Revenue

USA Track & Field is having a moment. The national governing body has announced that it secured $44.5 million in audited revenue in 2024, the largest in the organization’s history and a nearly $8 million increase from 2023. The milestone continues a trend that has seen the NGB record 10 years of considerable growth and […]

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Posted On : By : Jason Gewirtz
CWC PSG Bayern Munich Soccer
The FIFA logo is displayed on the pitch before the Club World Cup quarterfinal soccer match between PSG and Bayern Munich in Atlanta, Saturday, July 5, 2025. (AP Photo/Mike Stewart)
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Atlanta Selects Agencies to Design FIFA Fan Festival

The Georgia World Congress Center Authority has selected Solomon Group and WINK to serve as executive producer of the FIFA Fan Festival Atlanta, which will be held at Centennial Olympic Park in June and July 2026 during the World Cup. The agencies were selected from a field of more than 60 applicants lead production and […]

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Posted On : By : Jason Gewirtz

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