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With 100 days to go until the Olympic Winter Games in Milan-Cortina, Italy, leadership at the U.S. Olympic & Paralympic Committee are expressing confidence in a complex plan to keep athletes at ease and healthy during a Games that will feature six event clusters over a wide geographic range. At a media summit in New […]
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A group of industry marketing veterans has launched Local Action Marketing, a sports marketing agency with global affiliate members and advisors and an emphasis on upcoming global sports events in and around Los Angeles. The agency will provide marketing and logistics services, including location scouting, public relations, advertising, video and photography, broadcast and talent resources, […]
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Playeasy has announced the creation of two dedicated business lines — Playeasy Network and Playeasy Experiences — both powered by the company’s shared technology foundation, the Playeasy Platform. Playeasy is launching the new products to continue its efforts at connecting destinations, event organizers, venues and visitors through a connected platform. “This evolution reflects the two […]
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The second phase of ticket sales for the FIFA World Cup 26 has begun, following an initial phase that saw more than 1 million tickets purchased to the tournament across the United States, Canada and Mexico. Another 1 million tickets will be available in the next phase, which is called the Early Ticket Draw. The […]
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The Soccer Tournament, in partnership with the Town of Cary, North Carolina, has reached a long-term extension to keep the 7v7 soccer festival at WakeMed Soccer Park through 2029. The partnership was supported by a grant from the NC Department of Commerce Major Events, Games, and Attractions Fund, which will reimburse eligible in-state expenses up […]
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Marriott Bonvoy has been named the title sponsor of Battle 4 Atlantis, a premier early-season college basketball tournament. The partnership with Atlantis Paradise Island will rename the event the Marriott Bonvoy Battle 4 Atlantis, which will feature elite Division I men’s and women’s college basketball programs competing over Thanksgiving week at the resort in the […]
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The United States Olympic & Paralympic Committee has appointed Koby Langley as chief operating officer. As COO, he will report directly to USOPC CEO Sarah Hirshland and will relocate to Colorado Springs, starting his new role on November 10. As COO, Langley will provide operational leadership and oversight across strategic planning, finance, information technology, procurement and facilities management. The USOPC […]
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The United States federal government shutdown has forced the relocation of a premier women’s college basketball event from an Air Force base in Germany to the U.S. Naval Academy in Annapolis, Maryland. The 2025 Peraton Armed Forces Classic had originally been scheduled to be held at Ramstein Air Base in Germany on November 4, with […]
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Unrivaled Sports has announced a partnership with Drew Brees to add Football ‘N’ America (FNA) — a youth flag football league co-founded by Brees — to its growing portfolio youth sports brands. Unrivaled Flag and FNA will expand leagues nationwide through new operators and communities, and connect those leagues to Unrivaled Flag’s programming including High School […]
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Global esports and gaming organization Gen.G has partnered with 13 universities across the United States to allow students to participate in the Gen.G Practicum Abroad program, which offers students the opportunity to take part in an intensive, three-week program to study in Seoul, South Korea. The 13 institutions are: Conestoga College, Augustana University, Buena Vista University, Illinois College, Manchester […]
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