Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Uber for Teens
Uber has partnered with US Sports Camps

Uber Signs First National Youth Sports Deal, with US Sports Camps

Uber has signed its first North America-wide activation with a national youth sports organization, reaching a deal with US Sports Camps, the nation’s largest sports camp network and licensed provider of Nike Sports Camps. Uber will serve as USSC’s official rideshare partner for the 2026 summer season. As part of the deal, families that attend […]

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Norway Iraq WCup Soccer
Norwegian fans celebrate in Foxborough, Massachusetts (AP Photo/Martin Meissner)

The Good, the Bad and the Ugly at the 2026 FIFA World Cup So Far

Amidst all of the logistical issues, outcry over ticket prices and controversy over travel bans, the 2026 FIFA World Cup is finally underway. The 23rd edition of the global soccer showpiece, which was awarded to North America back in 2018, was already due to be a milestone event before a ball was even kicked. The […]

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BLAST MATCH
BLAST has announced a strategic partnership with MATCH (Credit: BLAST / MATCH)

BLAST Announces Strategic Partnership with MATCH

Esports entertainment company BLAST has announced a strategic partnership with premium sports experiences firm MATCH, which specializes in hospitality and fan travel programs for major sporting events. The one-year agreement will see MATCH work alongside BLAST to deliver premium fan travel experiences and commercial opportunities across BLAST’s global esports events portfolio, ahead of the upcoming BLAST […]

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Screenshot_11-6-2026_134114_www.worldmarathonmajors.com
(Credit: AbbottWMM / Sanlam Cape Town Marathon)

Cape Town to Become Eighth Abbott World Marathon Major

The Sanlam Cape Town Marathon in South Africa will join the ABBOTTWMM series in 2027, thus becoming the eighth member of the Abbott World Marathon Majors. The race, scheduled to take place on May 23, 2027, joins seven marathons including the Tokyo Marathon, the Boston Marathon presented by Bank of America, the TCS London Marathon, […]

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Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

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Scott Coker
Scott Coker in his previous role as Bellator MMA president (AP Photo/Gregory Payan, File)

Strikeforce Founder Scott Coker Plans 2027 MMA ‘Fight League’ Launch

Scott Coker, the founder and former CEO of Strikeforce, former president of Bellator MMA and founder of Fight Night at the Tech, has announced plans to launch a new MMA “fight league” next year. Coker will serve as CEO, while Griffin Gaming Partners Co-Founder Peter Levin, who previously backed Strikeforce before selling to the UFC […]

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UIPM obstacle
(Credit: UIPM Obstacle World Championships)

Ninja Warrior-Style Obstacle Racing Joins Modern Pentathlon for LA28

Obstacle racing will officially be a new Modern Pentathlon discipline at the LA28 Olympic Summer Games. It comes after an agreement was reached between Tokyo Broadcasting System  (TBS for short, the Japanese company that created Ninja Warrior) and the Union Internationale de Pentathlon (UIPM) to collaborate on the SASUKE/Ninja Warrior discipline within the Modern Pentathlon […]

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image
The 2026 Esports World Cup will be held in Paris, France (Credit: Esports Foundation)

Paris Awarded Hosting Rights for 2026 Esports World Cup

The Esports Foundation has awarded the hosting rights for the 2026 Esports World Cup to Paris, France. The 2026 edition will be the first EWC to be held outside of Saudi Arabia, and the third edition in the event’s history. The event has been moved from its traditional home in Riyadh due to the current […]

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ITM New Zealand Sail Grand Prix | Auckland Event 2 2026 Season
The ITM New Zealand Sail Grand Prix in Auckland, New Zealand, in February 2026. (Photo Credit: Felix Diemer for SailGP)

Hong Kong Sail Grand Prix to Open 2027 SailGP Season

Hong Kong will be the first destination in the 2027 SailGP season, as the sail racing championship moves ahead with its international expansion. Taking flight on Victoria Harbour on January 23—24, 2027, the Hong Kong Sail Grand Prix will join a 13-event calendar spanning Asia, Australia, Europe, North America, South America and the Middle East. […]

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Screenshot_20-5-2026_122150_www.iscfestival.co.uk
(Credit: Inclusive Sport & Culture Festival)

Liverpool to Host UK-First Inclusive Sport & Culture Festival in 2027

Next year, a UK-first Inclusive Sport & Culture Festival (ISCF) will be held in Liverpool, England, to bring together elite athletes that compete in the Paralympic Games and a promote disabled-led arts and culture. Delivered in partnership with UK Sport, ParalympicsGB, Arts Council England and Liverpool City Council, supported by Liverpool Accommodation BID, the week-long […]

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