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Marriott Bonvoy, the global loyalty program of Marriott International, is teaming up with FIFA for the 2026 FIFA World Cup in Canada, Mexico and the United States as the tournament’s official hotel supporter in North America. As the tournament returns to North America for the first time in 32 years, Marriott Bonvoy’s portfolio of hotels […]
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The International Olympic Committee has marked one month to go until the 2026 Olympic Winter Games by unveiling “Ti Amo,”, a short film inviting the world to fall in love with Milano Cortina 2026 beginning on February 6. Set to the classic song “Ti Amo” [“I Love You” in English], the IOC film sets out to […]
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U.S. Figure Skating has announced a partnership with iHeartMedia to become an official partner of the national governing body leading into the Olympic Winter Games in Milano-Cortina, Italy. Under the deal, iHeart will deliver original audio storytelling, athlete-driven content and promotional support across its audio ecosystem, reaching more than a 250 million listeners each month […]
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FIFA has partnered with Netflix and Delphi Interactive for a newly reimagined FIFA football simulation game to be released exclusively on Netflix Games ahead of the 2026 FIFA World Cup in Canada, Mexico and the United States. Through the game, Netflix subscribers will be able to experience the emotion and drama of the tournament by […]
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LIV Golf has confirmed that it has partnered with Aramco as it gets set to return to Michigan for its 2026 season finale – The Aramco LIV Golf Michigan Team Championship 2026. The event, taking place between August 27-30, 2026, will be held at The Cardinal at Saint John’s Resort in Plymouth, Michigan, the site […]
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U.S. Figure Skating has reached a deal with Bombas to become an official supplier of the national governing body. Bombas is a sock and apparel brand with a mission to help those experiencing homelessness. For every item purchased, one item is donated to a network of over 4,000 partners around the United States and Canada. “At Bombas, we […]
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The Hexagon Cup, the team-based padel tournament established in 2024, has announced a milestone strategic alliance with global sport and entertainment agency 54 and the game’s governing body, the International Padel Federation (FIP). Under the agreement, 54, which was behind the creation of LIV Golf, will invest in and partner with Hexagon Cup to deliver […]
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Luxury cruise line company Seabourn, a brand of Carnival Corporation and plc, has secured the rights from IMG to broadcast the 2026 FIFA World Cup live across its ocean fleet. From June 11 through to July 19, 2026, guests aboard Seabourn’s three ocean ships will have the opportunity to watch all 104 matches of the […]
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FIFA has confirmed that fans of the national teams that have qualified for the 2026 FIFA World Cup will be able to access a new dedicated ticket pricing tier to make matches more affordable, amid growing concerns from fans about escalating ticket prices. The newly introduced Supporter Entry Tier will be available at the fixed […]
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Major League Volleyball has announced that its All-Star Match this season will be played at Addition Financial Arena in Orlando at noon ET on March 28, 2026. The game at the home of the Orlando Valkyries will pit the best female MLV players against each other in a one-off match to be broadcast live on […]
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