Category: Main Feature

Main Feature — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Ashley Farquharson
Ashley Farquharson won a bronze medal at the track in Cortina, Italy. (Photo by Jason Gewirtz)

Luge Parent Reflects on a Different Kind of Olympic Legacy

Olympic legacy can take many forms. In a traditional sense for host cities, that might be the venues left behind. It might be community initiatives meant to get youth and members of the community inspired to move or be healthy. And in at least one case, there was a direct path from the 2002 Olympic […]

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Drive to Cortina

The Drive From Milan to Cortina: A Journey of Tolls, Ink and Ice

MILAN — I’m usually up for an adventure. But when it came to navigating the roughly 250 miles from Milan to Cortina for the Olympic Winter Games, that sense of adventure got hit with a dose of reality. As credentialed media, the IOC assigned SportsTravel a hotel in Milan as well as one in Cortina. […]

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Beijing Olympics Whites Farewell
U.S. snowboarder Shaun White took home gold in the halfpipe, the first of three times he would win that event at a Winter Games. (AP Photo/Mark Duncan, File)

Turning Back the Clock to Turin

Editor’s Note: This is part of SportsTravel’s ongoing Olympic preview week. Check back each day this week for more. February 2: What to expect at the 2026 Winter Olympic Games, by Jason Gewirtz February 3: Previewing each venue — and whether they’ll all be ready, by Paul Stevens February 4: Looking back 20 years at […]

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Milan Cortina image
(Credit: Milano-Cortina 2026)

2026 Olympic Winter Games Preview: Venue Guide

Editor’s Note: This story is part of SportsTravel’s Olympics preview, which began Monday with Jason Gewirtz’s overview of the top storylines to watch for this month at the Games in Italy. The 2026 Olympic and Paralympic Winter Games in Milan Cortina are fast approaching (February 6–22 and March 6–15) and final preparations for the events […]

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Winter Olympics Future Games
Stelvio Ski Centre will host several events, including the men's Alpine skiing competition at the 2026 Olympic Winter Games.

What to Expect at the 2026 Olympic Winter Games

Editor’s note: This is the first piece in SportsTravel’s weeklong Olympic preview. Check back each day for coverage of the event, the venues and the opening ceremony as well as a look back at the last time Italy hosted the Winter Games 20 years ago. And stay tuned during the Games, where SportsTravel publisher Jason […]

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Paducah Sports Park
(Credit: Paducah Sports Park / Kentucky Sports Alliance)

New Sports Venues to Watch in 2026

Editor’s Note: This story has been updated to reflect new information. This will be a bumper year for global sports events, with both the Olympic Winter Games in Milano-Cortina and the FIFA World Cup in North America this summer. That will put a spotlight not just on athletes but on new and renovated venues, from […]

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Colombia Mexico Soccer
The 2026 FIFA World Cup Trionda ball (AP Photo/Julio Cortez)

A-Z: The SportsTravel Alphabet of 2026 Sports Events

It’s finally here. Six years after winning the right to host the 2026 FIFA men’s World Cup, the tournament will finally kick off this summer across North America. While that event’s return to the U.S. for the first time in 32 years will be the signature domestic sporting event of 2026, there’s plenty more on […]

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NBA3
(Credit: Paul Stevens)

The NBA’s European Charm Offensive

Basketball belongs to the world. More than three decades have passed since the U.S. Olympic “Dream Team” in 1992 turbocharged the sport’s global growth, and basketball now has the second highest participation in the world. Each of the past seven NBA MVP winners was born outside the United States, international tournaments are more competitive than […]

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NBA London
The NBA London Game 2026 at the O2 Arena (Credit: Paul Stevens)

Euro Step: Five Takeaways From My First NBA Game In London

After seven years without an NBA London Game, British basketball fans in the UK could have been forgiven for a lack of interest in a regular-season game between the Memphis Grizzlies and Orlando Magic. However, even long before a reported sellout crowd filled O2 Arena for a 5 p.m. local time tip-off on Jan. 18, […]

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Levi_s Stadium_Courtesy of Levi’s® Stadium
Levi's Stadium in Santa Clara, California, is home to the San Francisco 49ers but will be the site of Super Bowl LX as well as matches during the FIFA World Cup. (Photo courtesy of Lev's Stadium)

Santa Clara and Pittsburgh Seek Impact from Super Bowl, NFL Draft

Silicon Valley in Northern California and Steeltown in Western Pennsylvania may not appear to have much in common on the surface. But in 2026, Santa Clara and Pittsburgh are going to enter a small fraternity of destinations that are doing something extraordinary: hosting the NFL’s two marquee events. For Santa Clara, Super Bowl LX on […]

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