Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Britain London Marathon
Kenya's Sebastian Sawe wins the 2026 London Marathon men's race (AP Photo/Ian Walton)

Mass Participation Event Leaders Reflect: ‘Marathons Bring Us Closer Together’

Fourteen years ago when London hosted the 2012 Olympic and Paralympic Summer Games, its official motto was “Inspire a Generation.” One month ago, Kenya’s Sabastian Sawe and Ethiopia’s Tigst Assefa did just that when they crossed the finish line at the TCS London Marathon in respective record time — Sawe became the first person to […]

Continue Reading
Posted On :
Scott Coker
Scott Coker in his previous role as Bellator MMA president (AP Photo/Gregory Payan, File)

Strikeforce Founder Scott Coker Plans 2027 MMA ‘Fight League’ Launch

Scott Coker, the founder and former CEO of Strikeforce, former president of Bellator MMA and founder of Fight Night at the Tech, has announced plans to launch a new MMA “fight league” next year. Coker will serve as CEO, while Griffin Gaming Partners Co-Founder Peter Levin, who previously backed Strikeforce before selling to the UFC […]

Continue Reading
Posted On :
UIPM obstacle
(Credit: UIPM Obstacle World Championships)

Ninja Warrior-Style Obstacle Racing Joins Modern Pentathlon for LA28

Obstacle racing will officially be a new Modern Pentathlon discipline at the LA28 Olympic Summer Games. It comes after an agreement was reached between Tokyo Broadcasting System  (TBS for short, the Japanese company that created Ninja Warrior) and the Union Internationale de Pentathlon (UIPM) to collaborate on the SASUKE/Ninja Warrior discipline within the Modern Pentathlon […]

Continue Reading
Posted On :
image
The 2026 Esports World Cup will be held in Paris, France (Credit: Esports Foundation)

Paris Awarded Hosting Rights for 2026 Esports World Cup

The Esports Foundation has awarded the hosting rights for the 2026 Esports World Cup to Paris, France. The 2026 edition will be the first EWC to be held outside of Saudi Arabia, and the third edition in the event’s history. The event has been moved from its traditional home in Riyadh due to the current […]

Continue Reading
Posted On :
ITM New Zealand Sail Grand Prix | Auckland Event 2 2026 Season
The ITM New Zealand Sail Grand Prix in Auckland, New Zealand, in February 2026. (Photo Credit: Felix Diemer for SailGP)

Hong Kong Sail Grand Prix to Open 2027 SailGP Season

Hong Kong will be the first destination in the 2027 SailGP season, as the sail racing championship moves ahead with its international expansion. Taking flight on Victoria Harbour on January 23—24, 2027, the Hong Kong Sail Grand Prix will join a 13-event calendar spanning Asia, Australia, Europe, North America, South America and the Middle East. […]

Continue Reading
Posted On :
Screenshot_20-5-2026_122150_www.iscfestival.co.uk
(Credit: Inclusive Sport & Culture Festival)

Liverpool to Host UK-First Inclusive Sport & Culture Festival in 2027

Next year, a UK-first Inclusive Sport & Culture Festival (ISCF) will be held in Liverpool, England, to bring together elite athletes that compete in the Paralympic Games and a promote disabled-led arts and culture. Delivered in partnership with UK Sport, ParalympicsGB, Arts Council England and Liverpool City Council, supported by Liverpool Accommodation BID, the week-long […]

Continue Reading
Posted On :
the-rafa-nadal-academy-padel-tour-expands-across-e
(Credit: Rafa Nadal Academy Padel Tour)

Rafa Nadal Academy and Holafly Partner for Padel Tour European Expansion

The international growth of the Rafa Nadal Academy Padel Tour is showing no signs of slowing down, following a strategic partnership with internet mobile connectivity services company Holafly. The amateur circuit, promoted by the Rafa Nadal Academy, has already established itself in Spain and Italy, where more than 3,000 players took part in last year’s […]

Continue Reading
Posted On :
Screenshot_17-5-2026_173751_www.thepwhl.com
The two new PWHL team logos from Hamilton, Ontario, and Las Vegas, Nevada (Credit: PWHL)

PWHL Expands in Las Vegas, Hamilton and San Jose

The Professional Women’s Hockey League has announced new teams in Las Vegas, Nevada, and Hamilton, Ontario, that will take the ice for the 2026–2027 season. PWHL Las Vegas will play its home games at T-Mobile Arena, while PWHL Hamilton will play out of TD Coliseum. The two new teams will join Detroit, which had already […]

Continue Reading
Posted On :
2034 Winter Olympics Salt Lake City
The logo for Utah 2034 being unveiled in July 2024 (AP Photo/Spenser Heaps)

Visit Salt Lake Launches Volunteer Hub Ahead of 2034 Olympic Winter Games

Visit Salt Lake, in partnership with Sports Salt Lake, has launched the Visit Salt Lake Volunteer Hub, a new community initiative designed to connect residents with meaningful opportunities to be part of the events shaping Salt Lake’s future. Alongside the launch, Visit Salt Lake also announced a new partnership with the Utah Olympic Legacy Foundation […]

Continue Reading
Posted On :
Screenshot 2026-05-07 164547
ITTF World Team Table Tennis Championships London 2026 (Photo Credit: ITTF)

‘Marty Supreme’ Momentum Fuels Global Table Tennis Fever in London

What is the best sports movie of all time? There are the usual candidates, such as Rocky and Chariots of Fire, both of which won Best Picture at the Academy Awards. Then there are films whose popularity spans generations, such as Field of Dreams, Miracle, Rudy and Space Jam. Those movies are timeless, but they […]

Continue Reading
Posted On :