IOC Deloitte

Deloitte Signs as Global Olympic and Paralympic Partner

The International Olympic Committee and Deloitte have signed a 10-year, five-Games partnership through 2032. Under terms of the deal, Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the Paris 2024, Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. As a Worldwide Olympic Partner, Deloitte […]

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NHL TikTok

NHL Dances with TikTok at Future Events

The National Hockey League and the National Hockey League Players’ Association have signed a partnership with TikTok to deliver original content and experiences to the social media platform’s global users. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming outdoor NHL events – the 2022 Navy Federal […]

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USAGymnasticsTrack&Field

USA Swimming and USA Track & Field Partner on Sponsorship Effort

USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]

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TeamIP_ USA Field Hockey

Team IP Sponsors USA Field Hockey National Indoor Festival

Team IP has been named the presenting sponsor and official licensee for the 2002 USA Field Hockey National Indoor Festival. The NIF, presented by Team IP — an inaugural event — will be held February 18–20 at the Virginia Beach Sports Center in Virginia. “We are excited to partner with USA Field Hockey to present the 2022 […]

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Finland Alpine Skiing World Cup
Mikaela Shiffrin of the United States competes during the first run of the alpine ski, women's World Cup slalom in Levi, Finland, Saturday, Nov. 21, 2020. (Jussi Nukari/Lehtikuva via AP)

Fast Studios to Launch Women’s Sports Network

A Los Angeles-based studio has released plans to build the Women’s Sports Network, a free, ad-supported, 24/7 streaming destination for women’s sports content. The Women’s Sports Network has confirmed participation the LPGA, U.S. Ski and Snowboard and World Surf League in addition to support from the women’s sports media brand GoodSport and Empower Onyx. To […]

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VBR-Twenty24Presser-04
Some members of Virginia's Blue Ridge Team Twenty24 Women's Olympic cycling team pose with local and state dignitaries during a press conference announcing the tourism office's sponsorship of the team.

Visit Virginia’s Blue Ridge Sponsors Professional Women’s Cycling Team

Team TWENTY24, a diverse team of female professional and junior cyclists, will relocate their base of operations from Idaho to Virginia’s Blue Ridge and rebrand as Virginia’s Blue Ridge TWENTY24, a move announced by leaders of Visit Virginia’s Blue Ridge and the Virginia Tourism Corporation. For more than 17 years, the women’s cycling team has […]

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Japan US Soccer
U.S. defender Becky Sauerbrunn (4), forward Lynn Williams (13) and teammates acknowledge fans after a 3-1 win over Japan in a SheBelieves Cup match on March 11, 2020, in Frisco, Texas. (AP Photo/Jeffrey McWhorter)

Seventh Annual SheBelieves Cup Heading to California, Texas

U.S. Soccer’s seventh annual SheBelieves Cup will see the women’s national team playing games against the Czech Republic, Iceland and New Zealand in a four-team tournament that will start in Carson, California and conclude in Frisco, Texas. The event will start February 17 at Dignity Health Sports Park in Carson with Iceland playing New Zealand […]

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NASCAR FloSports

NASCAR Signs With FloSports for Grass-Roots Race Streaming

NASCAR and sports streaming service FloSports have announced a multiyear partnership that will make FloRacing the home of NASCAR Roots properties including: the ARCA Menards Series, ARCA Menards Series East & West, NASCAR Whelen Modified Tour, NASCAR Pinty’s Series and NASCAR Advance Auto Parts Weekly Series. The partnership deal is expected to deliver an investment […]

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JMIArmoryMillrose

JMI Sports and Armory Foundation Partner for Corporate Sponsorship Sales

JMI Sports has entered an agreement with the Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track-and-field events, including the Millrose Games. JMI Sports will drive new revenue through strategic agreements for track-and-field events and competitions hosted at The Armory in New York City. Called the “Fastest […]

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