The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
LA28, Team USA and NBCUniversal have partnered with Google to deliver a more personal and interactive experience for Olympic and Paralympic Games athletes and spectators. As part of the deal, Google will become a founding partner of LA28 and integrate its technologies across Google Search, Google Cloud and advanced AI tools like Gemini to connect […]
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World Rowing, the international federation for the sport of rowing, has signed a multiyear agreement with Ergatta, which produces game-based fitness options for cardio equipment. Under the agreement, Ergatta will be the preferred partner for World Rowing’s gaming and esports initiatives, with the federation becoming the latest traditional sport to embrace a virtual component. In […]
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Cisco has formed partnerships with six additional NFL franchises and venues, expanding its leaguewide partnership for the purpose of protecting networks and offering strategies to deploy cybersecurity. The new partnerships are with the Arizona Cardinals, Buffalo Bills, Carolina Panthers, Chicago Bears, Las Vegas Raiders and Miami Dolphins, and add to existing agreements with the New […]
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Swimming pools for the nation’s top aquatic athletes need to be as clean as possible. And a new partnership between USA Artistic Swimming and iGarden, makers of pool cleaning equipment, appears to be an ideal match. USA Artistic Swimming has announced the new partnership with iGarden, a subsidiary of Fairland Group, including a live demonstration […]
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LIV Golf has announced a partnership with Fever that will see the tech platform will become the official global ticketing and demand generation partner for LIV plus an official partner of Fireballs GC team featuring major champion Sergio Garcia. This multi-year collaboration will have Fever’s platform used to discover and purchase access to LIV Golf […]
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USA Gymnastics’ top events will continue to get an audience on NBC Sports, through 2032. The national governing body and the network announced the historic renewal on the cusp of the organization’s national championships in New Orleans. Under terms of the deal, NBC and Peacock will continue to present coverage of USA Gymnastics’ most high-profile […]
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Honda and USA Bobsled & Skeleton have announced a partnership that will be Honda the Official Premier Technology and Official Automotive Sponsor of the national governing body through 2030, including wind tunnel testing and advice in the design of sleds that will be used by U.S. athletes. The partnership will leverage the HALO wind tunnel […]
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The PGA of America and American Airlines have announced a new multiyear partnership establishing American as the Official Airline of the PGA of America as well as the PGA Championship and Ryder Cup USA through 2027. The partnership will includes perks for AAdvantage members during the upcoming 2025 Ryder Cup, which will be held September 23-28 […]
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Team Brady, the electric raceboat series team owned by seven-time Super Bowl champion Tom Brady, has announced a partnership with Bombay Sapphire for the UIM E1 World Championship race series. Team Brady, the current World Champions, will host with Bombay Sapphire a host of collaborations set to be unveiled across the 2025 UIM E1 World […]
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Visit Central Florida will be the destination partner for Welsh club Swansea City through the 2027–2028 season with the bureau’s logo on the sleeve for the team’s home, away and third kits for the duration of the agreement. “Our partnership with Swansea City has steadily grown over several years and we are excited to extend […]
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