Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Blast Cineworld

Cineworld, BLAST Team Up For CS: GO Paris Major

Cineworld has teamed up with BLAST to bring next month’s BLAST.tv Paris Major 2023 to 39 cinemas in eight different countries when the event starts May 21. The final of the Paris Major will be shown in Cineworld Cinemas venues in the United Kingdom, Ireland, Israel, Czech Republic, Hungary, Poland, Romania and Bulgaria as the […]

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HyperX Extends Las Vegas Esports Arena Naming Rights

HyperX has announced the renewal of its exclusive naming rights agreement for Allied Esports’ HyperX Arena Las Vegas at Luxor Hotel and Casino on the Las Vegas Strip. HyperX, which makes esports and gaming peripherals, was the first naming rights sponsor on the esports arena after it opened in 2018. The renewal is a multiyear arrangement […]

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Britain Wimbledon Tennis
Novak Djokovic kisses the winners trophy as he celebrates after beating Nick Kyrgios to win the men's final at Wimbledon in London. (AP Photo/Alastair Grant)

Novak Djokovic to Play at U.S. Open After COVID-19 Policy Change

Editor’s Note: The pandemic that started in early 2020 upended the world order and sports was not exempt; in fact, when the NBA announced that it was pausing its season in the wake of Rudy Gobert’s positive test for COVID-19, our staff was gathered for dinner at an industry event in Colorado Springs, Colorado. From […]

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joe martinez world strongest man
Photo by Joe Martine/World's Strongest Man

World’s Strongest Man Announces New Partners

SBD World’s Strongest Man has announced its 2023 partners for the competition that includes 30 of the world’s top strongmen facing off in series of strength-related events as the competition prepares to be held in Myrtle Beach, South Carolina, April 19–23. The series’ longtime partners SBD, Rogue, KNAACK and REIGN Total Body Fuel will return […]

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Hopman Cup

2023 Hopman Cup Teams with Jet Set Sports and CoSport

Jet Set Sports and CoSport will be the official hospitality provider of the 2023 Hopman Cup, a tennis tournament taking place in Nice, France, from July 19–23. In its 32nd edition, this tournament will be held outside of Australia for the first time in its history. This event features a unique format in which two-person […]

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Ballys Minor League Baseball

Bally’s Named Minor League Baseball National Rights-Holder

Bally’s Corporation has announced a multi-year partnership with Minor League Baseball that makes Bally’s the first national media rightsholder for the entire Major League Baseball farm system. The provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels. Notably, the partnership extends to Bally Live, […]

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United US Ski

U.S. Ski & Snowboard Partners with United Airlines

U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]

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Wyndham MiLB

Wyndham Hotels & Resorts Partners with Minor League Baseball

Wyndham Hotels & Resorts, with approximately 9,100 hotels spanning more than 95 countries, has announced a new multi-season partnership that makes it the Official Hotel Partner of Minor League Baseball. Through the relationship with Minor League Baseball, Wyndham Rewards members will this summer be able to redeem points for tickets to Minor League games, throwing […]

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StarLux Clippers

L.A. Clippers, Starlux Announce International Partnership

Starlux Airlines, a Taiwan-based luxury carrier, has established a partnership with the Los Angeles Clippers that will see the airline designated as the Clippers official international airline partner. The partnership was announced as Starlux will begin five weekly flights from Los Angeles International Airport to Taipei with Starlux also opening a U.S. office in Los […]

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NFL DAZN

NFL Partners with DAZN for International Streaming Rights

The National Football League and DAZN Group have agreed to a 10-year partnership to deliver NFL Game Pass International to sports fans around the world beginning with the 2023 season. NFL GPI enables fans outside the United States to watch every NFL matchup throughout the regular season and postseason, including the Super Bowl. “Growing the […]

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