The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
Venue partner and sports and entertainment provider Levy has announced the acquisition of international sports marketing agency The iLUKA Collective. The strategic partnership will combine the two companies’ expertise in strategy, design and live event execution at a time when global demand for immersive brand experiences is accelerating. By integrating iLUKA’s specialized expertise, Levy wants […]
Continue Reading
The Olympic Flame at the Winter Games in Milan Cortina may have just been extinguished, but attention is already turning to the next edition: The 2030 Olympic Winter Games in the French Alps. The 2026 event broke new ground in multiple ways. From a social perspective, Olympic digital platforms surpassed 100 million users for the […]
Continue Reading
Following the conclusion of the Milano Cortina 2026 Olympic Winter Games, LA28 has announced that it has surpassed five million registrations for the LA28 Ticket Draw. Since the ticket draw registration option opened on January 14, LA28 said that it had received an “unprecedented” number of registrations, including 1.5 million within the opening 24 hours, […]
Continue Reading
[Editor’s Note: For Jason Gewirtz’ Oddities and Observations at the 2026 Olympic Winter Games, click here, and for all of SportsTravel’s coverage of the 2026 Olympic Winter Games, click here.] The Olympic Winter Games is always a spectacular occasion, and any global event in Italy promises to deliver its own style of romance and decadence. […]
Continue Reading
Fastbreak AI, an AI-driven sports operations software company, has announced the appointment of Serge Babenko as its vice president of partnerships for sports tourism. Babenko will lead partnership expansion across Fastbreak Pulse and Fastbreak Travel, working with sports commissions, destination marketing organizations, event operators and hospitality partners to support destination-focused growth. As a co-founder and executive […]
Continue Reading
Editor’s Note: This is part of SportsTravel’s ongoing Olympic preview week. Check back each day this week for more. February 2: What to expect at the 2026 Winter Olympic Games, by Jason Gewirtz February 3: Previewing each venue — and whether they’ll all be ready, by Paul Stevens February 4: Looking back 20 years at the last Winter […]
Continue Reading
FIFA has announced the launch of Canada Celebrates the FIFA World Cup 2026, a program that it says will unite communities across the tournament co-host country from 11 June—19 July 2026. Delivered as a series of free-to-the-public, one-day community celebrations across the country, FIFA says that Canada Celebrates will “bring football fans together for live […]
Continue Reading
The Olympic Games Executive Director has admitted that there is “still a lot of work to be done” ahead of the 2026 Olympic Winter Games in Milan-Cortina next month, but expressed his confidence that everything would be ready on time. In an online media press conference, Christophe Dubi said he could not deny that “a […]
Continue Reading
More than 1.5 million registrations were made in the first 24 hours of registration for the LA28 Ticket Draw, according to the organizers of the LA28 Olympic and Paralympic Games. With more than two years still to go until LA28, it is the earliest registration period for a Games to date, and it was reported […]
Continue Reading
FIFA has reported that more than half a billion ticket requests for the 2026 FIFA World Cup were submitted during the Random Selection Draw ticket sales phase, which ran from December 11, 2025 to January 13, 2026. It comes after the association reported 150 million ticket requests a fortnight ago. At the time, it revealed […]
Continue Reading
Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
