Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

LA28 Celebrates Registration for the LA28 Ticket Draw Opening on Wed., Jan. 14
LA28 Chief Athlete Officer Janet Evans speaks as LA28 hosts a press conference at the L.A. Memorial Coliseum on the eve of Olympic ticket registration opening to fans worldwide with leaders and 300 Olympians and Paralympians. (Photo by Katelyn Mulcahy/Getty Images for LA28)

Registration for LA28 Ticket Draw Opens

Sports fans worldwide are being invited to register for the LA28 Ticket Draw, which opens on January 14 at 10 a.m. ET / 7 a.m. PT. On the eve of the milestone moment, LA28 hosted more than 300 Olympians and Paralympians — representing 28 different Games dating back to 1960 — at the LA Memorial […]

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Viking PGA Tour
Viking has partnered with the PGA TOUR (Credit: Viking)

PGA TOUR and Viking Announce Multi-Year Marketing Partnership

The PGA TOUR and Viking have announced a new multi-year marketing partnership that will confirm Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. The agreement, which runs through to 2030, includes a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. “We are […]

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orlando
The Orlando Road to 26 announcement (Credit: WIllie Allen, Jr., Florida Citrus Sports)

Teams Announced for U.S. “Road to 26” Series in March

Brazil, France, Colombia and Croatia will take to the pitch in the United States in March for “Road to 26,” a new match series created to showcase the world’s top international soccer teams. Co-promoted by Florida Citrus Sports, Unified Events, Pitch International and Lions Sports & Media, Road to 26 will serve as the final […]

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ECNL
The ECNL and IBERCUP have partnered for an international youth soccer tournament (Credit: ECNL)

ECNL and IBERCUP Partner for International Boys Youth Soccer Tournament

The Elite Clubs National League has announced a long-term partnership with the IBERCUP to bring U11 and U12 soccer clubs from around the world to America for an international boys youth tournament for the first time. IBERCUP x ECNL International – Raleigh, NC USA 2026 will kick off Labor Day Weekend in 2026, bringing players […]

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visit williamsburg ajga
Visit Williamsburg has partnered with the AJGA (Credit: Visit Williamsburg / AJGA)

Visit Williamsburg Partners with AJGA as Title Sponsor of Junior Championship

Visit Williamsburg and the American Junior Golf Association have announced a multi-year partnership that establishes Visit Williamsburg as the Title Sponsor of the Visit Williamsburg Junior Championship, an elite junior golf tournament coming to the region later this year. The agreement will bring the AJGA back to Williamsburg for the first time since 2020. The […]

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WTGL
The LPGA and TMRW Sports have launched WTGL (Credit: WTGL / LPGA / TMRW Sports)

LGPA and TMRW Sports Launch New Women’s Indoor Team Golf League

The LPGA and TMRW Sports have announced the launch of WTGL, a new indoor team golf league featuring the world’s best women golfers. Set to launch in winter this year, the inaugural WTGL will feature teams of LPGA Tour stars competing across a season of team match play from the custom-built SoFi Center in Palm […]

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Fifa Marriott Bonvoy
FIFA has partnered with Marriott Bonvoy for the 2026 FIFA World Cup (Credit: FIFA / Marriott Bonvoy)

Marriott Bonvoy and FIFA Partner for 2026 FIFA World Cup Activations

Marriott Bonvoy, the global loyalty program of Marriott International, is teaming up with FIFA for the 2026 FIFA World Cup in Canada, Mexico and the United States as the tournament’s official hotel supporter in North America. As the tournament returns to North America for the first time in 32 years, Marriott Bonvoy’s portfolio of hotels […]

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Milan Cortina
The IOC has unveiled 'Ti Amo', a short film to promote Milano Cortina 2026 (Credit: IOC)

IOC Marks One Month to 2026 Olympic Winter Games in Italy

The International Olympic Committee has marked one month to go until the 2026 Olympic Winter Games by unveiling “Ti Amo,”, a short film inviting the world to fall in love with Milano Cortina 2026 beginning on February 6. Set to the classic song “Ti Amo” [“I Love You” in English], the IOC film sets out to […]

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figure skating iHeart

U.S. Figure Skating, iHeart Reach Content Deal for Olympic Games

U.S. Figure Skating has announced a partnership with iHeartMedia to become an official partner of the national governing body leading into the Olympic Winter Games in Milano-Cortina, Italy. Under the deal, iHeart will deliver original audio storytelling, athlete-driven content and promotional support across its audio ecosystem, reaching more than a 250 million listeners each month […]

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FIFA Netflix 2
FIFA has partnered with Netflix Games, Delphi Interactive and Roblox (Credit: FIFA, Netflix)

FIFA Partners with Netflix and Delphi Interactive for New FIFA World Cup Game

FIFA has partnered with Netflix and Delphi Interactive for a newly reimagined FIFA football simulation game to be released exclusively on Netflix Games ahead of the 2026 FIFA World Cup in Canada, Mexico and the United States. Through the game, Netflix subscribers will be able to experience the emotion and drama of the tournament by […]

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