Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

LIV golf
LIV Golf's Michigan Team Championship in 2025 (Credit: LIV Golf)

LIV Golf Partners with Aramco for Michigan Team Championship 2026

LIV Golf has confirmed that it has partnered with Aramco as it gets set to return to Michigan for its 2026 season finale – The Aramco LIV Golf Michigan Team Championship 2026. The event, taking place between August 27-30, 2026, will be held at The Cardinal at Saint John’s Resort in Plymouth, Michigan, the site […]

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Bombas U.S. Figure Skating

U.S. Figure Skating Partners with Bombas

U.S. Figure Skating has reached a deal with Bombas to become an official supplier of the national governing body. Bombas is a sock and apparel brand with a mission to help those experiencing homelessness. For every item purchased, one item is donated to a network of over 4,000 partners around the United States and Canada. “At Bombas, we […]

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Hexagon Cup
The Hexagon Cup team launches the Hexagon World Series (Credit: Hexagon Cup)

Hexagon Cup, 54 and FIP Partner to Create Hexagon World Series for Padel

The Hexagon Cup, the team-based padel tournament established in 2024, has announced a milestone strategic alliance with global sport and entertainment agency 54 and the game’s governing body, the International Padel Federation (FIP). Under the agreement, 54, which was behind the creation of LIV Golf, will invest in and partner with Hexagon Cup to deliver […]

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Seabourn Quest
Seabourn Quest (Credit: Seabourn)

Seabourn Signs Deal with IMG to Broadcast FIFA World Cup on Ocean Fleet

Luxury cruise line company Seabourn, a brand of Carnival Corporation and plc, has secured the rights from IMG to broadcast the 2026 FIFA World Cup live across its ocean fleet. From June 11 through to July 19, 2026, guests aboard Seabourn’s three ocean ships will have the opportunity to watch all 104 matches of the […]

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Argentina Curacao Soccer
(Credit: AP Photo/Nicolas Aguilera)

FIFA Introduces New Ticket Pricing Tier for World Cup Amid Fan Concerns

FIFA has confirmed that fans of the national teams that have qualified for the 2026 FIFA World Cup will be able to access a new dedicated ticket pricing tier to make matches more affordable, amid growing concerns from fans about escalating ticket prices. The newly introduced Supporter Entry Tier will be available at the fixed […]

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MLV all star match
MLV will host its 2026 All-Star Match in Orlando (Credit: MLV)

Orlando Selected to Host MLV All-Star Match in 2026

Major League Volleyball has announced that its All-Star Match this season will be played at Addition Financial Arena in Orlando at noon ET on March 28, 2026. The game at the home of the Orlando Valkyries will pit the best female MLV players against each other in a one-off match to be broadcast live on […]

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LA28

LA28 Ticket Draw Registration to Open on January 14

Registration for the ticket draw for all Olympic sports at the 2028 Olympic Summer Games in Los Angeles will officially open on January 14, 2026 on LA28’s tickets page. By registering for the ticket draw, it will be the first chance for fans who wish to attend the Games to secure a time slot to […]

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Zoox T-Mobile Arena
Zoox and T-Mobile Arena have announced a ride-hailing partnership (Credit: Zoox / T-Mobile Arena)

Zoox and T-Mobile Arena Team Up for Futuristic Ride-Hailing

T-Mobile Arena in Las Vegas, and autonomous ride-hailing firm Zoox have launched a strategic agreement naming Zoox an Official Venue Partner. The multi-year agreement, brokered by AEG Global Partnerships, marks Zoox’s first collaboration with a major sports arena and a first autonomous ride-hailing sponsorship for T-Mobile Arena. T-Mobile Arena represents part of a planned service expansion […]

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Colombia Mexico Soccer
The Trionda official match ball for the 2026 FIFA World Cup (AP Photo/Julio Cortez)

Random Selection Draw Phase Opens for 2026 FIFA World Cup

The Random Selection Draw ticketing phase for the 2026 FIFA World Cup in Canada, Mexico and the United States has now opened, and will remain open through to January 13 at 11:00 ET (17:00 CET). It marks the first phase when fans will be able to apply for single-match tickets based on who is playing […]

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Pro Bowl Football
AFC middle linebacker C.J. Mosley (57) of the New York Jets, knocks down a pass attempt to NFC tight end T.J. Hockenson (87) of the Minnesota Vikings during the flag football event at the NFL Pro Bowl, Monday, Feb. 6, 2023, in Las Vegas. (AP Photo/John Locher)

NFL Approves Investment in New Professional Flag Football League

NFL clubs have voted at the virtual December League Meeting to support the development and launch of a professional flag football league. The landmark decision authorizes 32 Equity, the league’s collective investment vehicle, to enter into an agreement with a partner to operate a professional flag football league and invest up to $32 million in […]

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