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The WTA and Mercedes-Benz have announced that they have entered into a new, long-term partnership, in what is potentially one of the largest partnership deals in global women’s sport. The “WTA Tour Driven by Mercedes-Benz” partnership will begin from January 1, 2026. Through the partnership, the WTA and Mercedes-Benz aim to give women’s tennis greater […]
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Several U.S. national governing bodies have formed a new combined venture, the United Sports Collective, to collaborate on a variety of initiatives. In doing so, they have announced wealth management platform Range as the collective’s first partner. As part of the partnership, the collective between USA Fencing, USRowing, USA Lacrosse and USA Cycling will make […]
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SailGP has closed its 2025 season with record audience growth, new commercial partnerships, high-profile investors and scaled global operations as it looks to cement its position as one of the fastest-growing sport and entertainment packages in the world. The review marks an inflection point for the global racing championship. Launched in 2019 by Co-Founder and […]
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Saudi Arabia’s Event Investment Fund and Legends Global have announced a joint venture to support the Kingdom’s vision and investment in its growing venue industry. The partnership will become the venue operator for venue projects within the Kingdom of Saudi Arabia for exhibition and convention centres, and entertainment venues to host world-class events in the […]
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An October 2027 launch for a new European club basketball league operated by FIBA and the NBA is a “realistic target,” according to FIBA Secretary General Andreas Zagklis. Any new professional league would still require the approval of the respective boards of the NBA and the FIBA Central Board. However, Zagklis said that such an […]
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U.S. Ski & Snowboard and YouTube have announced a new partnership, aimed at bringing fans closer to Team USA athletes as they prepare for the 2026 Olympic and Paralympic Winter Games in Milan–Cortina, Italy. The pact marks the first partnership between YouTube and a U.S. winter national governing body. Under terms of the deal, YouTube […]
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The NHL has announced that the Tim Hortons NHL Heritage Classic will return to Winnipeg in October 2026, with the Winnipeg Jets due to face off outdoors against the Montreal Canadiens. The match at the Princess Auto Stadium in Winnipeg, Manitoba, the home of the Winnipeg Blue Bombers of the Canadian Football League, has been […]
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The first Xbox Bowl college football bowl game will be held in Frisco, Texas, at Ford Center at The Star. The ESPN Events-owned game will be staged December 18 at 9 p.m. ET and will feature Missouri State from CUSA, making its first bowl game appearance, against Arkansas State from the Sun Belt Conference. The […]
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The Final Draw for the 2026 FIFA World Cup takes place on December 5 and it promises to be a glitzy and milestone occasion for a number of reasons. For the first time, the Men’s FIFA World Cup will be staged in three different countries in the summer of 2026, in Canada, Mexico and the […]
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The Columbus Crew and the ScottsMiracle-Gro Company have announced the expansion of a 15-plus year partnership that will include a new multiyear agreement that will including naming rights to the club’s stadium in Columbus, Ohio, which was previously known as Lower.com Field. Beginning with the 2026 season, the venue will be known as ScottsMiracle-Gro Field. […]
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