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Los Angeles City Council has approved a deal with organizers of the LA28 Olympic and Paralympic Games that aims to control costs during the global multisport event, despite a long delay in securing the agreement, and opponents arguing that the arrangement does not go far enough. On August 12, the City Council authorized an amendment […]
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British Cycling has announced the appointment of Professor Pete Bonfield OBE as its new chief executive. Bonfield, who will take up the role in mid-November, will join the national governing body from the University of Westminster, where he has served as vice-chancellor and president since 2018. He succeeds Jon Dutton OBE in the position, who […]
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The National Hockey League is expanding its footprint further into Germany, as it was announced that the cities of Munich and Cologne would host NHL regular-season games for the first time during the 2027-2028 season. During the 2027 NHL Global Series Germany, the Boston Bruins will play two games at SAP Garden in Munich (the […]
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One month after the conclusion of the 2026 FIFA Men’s World Cup in Canada, Mexico, and the United States, FIFA on Thursday unveiled the full match schedule for the 2027 FIFA Women’s World Cup in Brazil. The announcement was made at FIFA’s headquarters in Zurich, Switzerland, during the draw show for the preliminary phase of […]
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The Esports Foundation has announced that the inaugural Esports Nations Cup, originally scheduled to take place in November 2026 in Riyadh, will be postponed to November 2027. The decision was made following an ongoing assessment of the wider situation in the Middle East, and after consultation with key stakeholders. It was taken to ensure the […]
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U.S. Ski & Snowboard has announced a multi-year partnership with Pirelli Tire. The deal will run through the 2028—2029 season and makes Pirelli the latest official partner of the national governing body, joining the likes of Toyota, United Airlines, Visa, and the Utah Sports Commission. The agreement with Pirelli Tire is designed to strengthen the […]
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The 2028 U.S. Olympic Team Trials – Track & Field will return to Hayward Field at the University of Oregon in Eugene, Oregon, June 17-22, 2028, where the nation’s top track and field athletes will compete for places on Team USA at the LA28 Olympic Summer Games. The 2028 edition will mark the sixth consecutive […]
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The Premier League is back for another enthralling season, and that inevitably means new managers, signings, kits, and sponsorships. But for the three clubs promoted to the English top tier, it can mean something else: an eye-watering £200 million ($269 million) financial boost, sell-out attendances, and the opportunity to compete with the world’s richest teams […]
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Professional American football is set to arrive in East London as London Guard was unveiled as the latest franchise to join the European Football Alliance for the 2027 season. The Guard will become the seventh EFA franchise, joining the Prague Lions, Paris Musketeers, Frankfurt Galaxy, Munich Ravens, Swarco Raiders Tirol and Nordic Storm, which all […]
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This summer’s FIFA World Cup in North America showed the power of fan experiences and activations, and how events are increasingly expanding beyond the footprint of the main show to attract new legions of fans and heighten partner brand exposure. From fan festivals to live match viewings and immersive art exhibits, these creative experiences can be […]
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