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March 3 marks a milestone for FIFA: 100 days until the long-awaited start of the men’s Word Cup in North America. The first game will take place between Mexico and South Africa in Mexico City on June 11. The groups for the tournament were determined at December’s FIFA World Cup Final Draw held at the […]
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Following the conclusion of the Milano Cortina 2026 Olympic Winter Games, LA28 has announced that it has surpassed five million registrations for the LA28 Ticket Draw. Since the ticket draw registration option opened on January 14, LA28 said that it had received an “unprecedented” number of registrations, including 1.5 million within the opening 24 hours, […]
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The PGA TOUR and Viking have announced a new multi-year marketing partnership that will confirm Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. The agreement, which runs through to 2030, includes a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. “We are […]
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Marriott Bonvoy, the global loyalty program of Marriott International, is teaming up with FIFA for the 2026 FIFA World Cup in Canada, Mexico and the United States as the tournament’s official hotel supporter in North America. As the tournament returns to North America for the first time in 32 years, Marriott Bonvoy’s portfolio of hotels […]
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U.S. Figure Skating has announced a partnership with iHeartMedia to become an official partner of the national governing body leading into the Olympic Winter Games in Milano-Cortina, Italy. Under the deal, iHeart will deliver original audio storytelling, athlete-driven content and promotional support across its audio ecosystem, reaching more than a 250 million listeners each month […]
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U.S. Figure Skating has reached a deal with Bombas to become an official supplier of the national governing body. Bombas is a sock and apparel brand with a mission to help those experiencing homelessness. For every item purchased, one item is donated to a network of over 4,000 partners around the United States and Canada. “At Bombas, we […]
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SailGP has closed its 2025 season with record audience growth, new commercial partnerships, high-profile investors and scaled global operations as it looks to cement its position as one of the fastest-growing sport and entertainment packages in the world. The review marks an inflection point for the global racing championship. Launched in 2019 by Co-Founder and […]
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The Final Draw for the 2026 FIFA World Cup takes place on December 5 and it promises to be a glitzy and milestone occasion for a number of reasons. For the first time, the Men’s FIFA World Cup will be staged in three different countries in the summer of 2026, in Canada, Mexico and the […]
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The Columbus Crew and the ScottsMiracle-Gro Company have announced the expansion of a 15-plus year partnership that will include a new multiyear agreement that will including naming rights to the club’s stadium in Columbus, Ohio, which was previously known as Lower.com Field. Beginning with the 2026 season, the venue will be known as ScottsMiracle-Gro Field. […]
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The Federación Mexicana de Fútbol and Soccer United Marketing, have secured a multiyear partnership agreement with Ria Money Transfer to make the company the official remittance services partner of both the Mexican Men’s and Women’s National Teams. Soccer United Marketing is the commercial arm and partner of Mexico’s annual U.S. Tour. Ria launched the partnership at […]
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