The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
Marriott Bonvoy, the global loyalty program of Marriott International, is teaming up with FIFA for the 2026 FIFA World Cup in Canada, Mexico and the United States as the tournament’s official hotel supporter in North America. As the tournament returns to North America for the first time in 32 years, Marriott Bonvoy’s portfolio of hotels […]
Continue Reading
U.S. Figure Skating has announced a partnership with iHeartMedia to become an official partner of the national governing body leading into the Olympic Winter Games in Milano-Cortina, Italy. Under the deal, iHeart will deliver original audio storytelling, athlete-driven content and promotional support across its audio ecosystem, reaching more than a 250 million listeners each month […]
Continue Reading
U.S. Figure Skating has reached a deal with Bombas to become an official supplier of the national governing body. Bombas is a sock and apparel brand with a mission to help those experiencing homelessness. For every item purchased, one item is donated to a network of over 4,000 partners around the United States and Canada. “At Bombas, we […]
Continue Reading
SailGP has closed its 2025 season with record audience growth, new commercial partnerships, high-profile investors and scaled global operations as it looks to cement its position as one of the fastest-growing sport and entertainment packages in the world. The review marks an inflection point for the global racing championship. Launched in 2019 by Co-Founder and […]
Continue Reading
The Final Draw for the 2026 FIFA World Cup takes place on December 5 and it promises to be a glitzy and milestone occasion for a number of reasons. For the first time, the Men’s FIFA World Cup will be staged in three different countries in the summer of 2026, in Canada, Mexico and the […]
Continue Reading
The Columbus Crew and the ScottsMiracle-Gro Company have announced the expansion of a 15-plus year partnership that will include a new multiyear agreement that will including naming rights to the club’s stadium in Columbus, Ohio, which was previously known as Lower.com Field. Beginning with the 2026 season, the venue will be known as ScottsMiracle-Gro Field. […]
Continue Reading
The Federación Mexicana de Fútbol and Soccer United Marketing, have secured a multiyear partnership agreement with Ria Money Transfer to make the company the official remittance services partner of both the Mexican Men’s and Women’s National Teams. Soccer United Marketing is the commercial arm and partner of Mexico’s annual U.S. Tour. Ria launched the partnership at […]
Continue Reading
Castrol has signed a multi-year sponsorship with The Federación Mexicana de Fútbol and Soccer United Marketing, the commercial arm and partner of Mexico’s U.S. Tour, to become the official motor oil and lubricant of the Mexican Men’s and Women’s National Teams in the United States. The deal is the latest sports marketing agreement for company, […]
Continue Reading
USA Swimming and Speedo have renewed their sponsorship that began 40 years ago, one of the longest-held sponsorships for a national governing body. A partner of USA Swimming since 1985, Speedo holds limited exclusive rights in the technical swimwear product category and will retain exclusive naming rights as the title sponsor of Speedo Sectionals, Speedo […]
Continue Reading
Marriott Bonvoy has been named the title sponsor of Battle 4 Atlantis, a premier early-season college basketball tournament. The partnership with Atlantis Paradise Island will rename the event the Marriott Bonvoy Battle 4 Atlantis, which will feature elite Division I men’s and women’s college basketball programs competing over Thanksgiving week at the resort in the […]
Continue Reading
Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
