The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
Castrol has signed a multi-year sponsorship with The Federación Mexicana de Fútbol and Soccer United Marketing, the commercial arm and partner of Mexico’s U.S. Tour, to become the official motor oil and lubricant of the Mexican Men’s and Women’s National Teams in the United States. The deal is the latest sports marketing agreement for company, […]
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USA Swimming and Speedo have renewed their sponsorship that began 40 years ago, one of the longest-held sponsorships for a national governing body. A partner of USA Swimming since 1985, Speedo holds limited exclusive rights in the technical swimwear product category and will retain exclusive naming rights as the title sponsor of Speedo Sectionals, Speedo […]
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Marriott Bonvoy has been named the title sponsor of Battle 4 Atlantis, a premier early-season college basketball tournament. The partnership with Atlantis Paradise Island will rename the event the Marriott Bonvoy Battle 4 Atlantis, which will feature elite Division I men’s and women’s college basketball programs competing over Thanksgiving week at the resort in the […]
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LA28, Team USA and NBCUniversal have partnered with Google to deliver a more personal and interactive experience for Olympic and Paralympic Games athletes and spectators. As part of the deal, Google will become a founding partner of LA28 and integrate its technologies across Google Search, Google Cloud and advanced AI tools like Gemini to connect […]
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LIV Golf has announced a partnership with Fever that will see the tech platform will become the official global ticketing and demand generation partner for LIV plus an official partner of Fireballs GC team featuring major champion Sergio Garcia. This multi-year collaboration will have Fever’s platform used to discover and purchase access to LIV Golf […]
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Saudia has announced the signing of a partnership with the Esports World Cup Foundation, becoming the Official Airline Partner of the tournament that is currently taking place in Riyadh. “This partnership with Saudia is a key pillar in connecting esports fans and professionals to the Kingdom and in strengthening the international profile of the tournament,” […]
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Honda and USA Bobsled & Skeleton have announced a partnership that will be Honda the Official Premier Technology and Official Automotive Sponsor of the national governing body through 2030, including wind tunnel testing and advice in the design of sleds that will be used by U.S. athletes. The partnership will leverage the HALO wind tunnel […]
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The FIM World Supercross Championship has announced a multi-year partnership with global travel management provider Destination Sport Travel to manage all global travel requirements for competition staff, teams, suppliers and partners. The partnership comes as World Supercross recently announced a 2025 calendar featuring rounds across five continents, including Malaysia, Buenos Aires, Vancouver, the Gold Coast […]
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The PGA of America and American Airlines have announced a new multiyear partnership establishing American as the Official Airline of the PGA of America as well as the PGA Championship and Ryder Cup USA through 2027. The partnership will includes perks for AAdvantage members during the upcoming 2025 Ryder Cup, which will be held September 23-28 […]
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Visit Central Florida will be the destination partner for Welsh club Swansea City through the 2027–2028 season with the bureau’s logo on the sleeve for the team’s home, away and third kits for the duration of the agreement. “Our partnership with Swansea City has steadily grown over several years and we are excited to extend […]
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