Category: Sports Sponsorship

Ed O’Hara

There was a time when a sports organization looking for a change would create a new logo and call it good. But those days are long gone. Today, it’s all about the brand and how it’s communicated, from logos and merchandise to social media and fan engagement. Since he founded SME in 1989, Ed O’Hara has been at the forefront of that messaging, working with a roster of clients that have benefited from his firm’s take on branding. Among the groups that have worked with SME are the NFL, the NBA, the NHL, the NCAA, MLB, the New York Yankees, the Pac-12, the ACC and events such as the Kentucky Derby and the America’s Cup. O’Hara will be speaking at TEAMS ’15 on his approach to branding…