Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Humana to Sponsor Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series­ has announced that Humana will become the title sponsor of six Rock ‘n’ Roll Marathon Series events and a series-wide partner for 2018. In addition, Humana will title the 2018 Iron Girl Clearwater Half Marathon & 5K. As part of the sponsorship, brand ambassador Kathrine Switzer – the first woman […]

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Posted On : By : Jason Gewirtz
Maya Moore,Odyssey Sims
The WNBA has allowed sponsorships on its teams’ jerseys since 2009 and will soon expand the program. Photo courtesy of Jim Mone/AP Images
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Wearing It Well

American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]

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Posted On : By : John Conroy
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USA Curling has partnered with Cheetos on a media campaign. Photo courtesy of Frito-Lay
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Cold Play Into Wordplay

Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]

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Posted On : By : Jason Gewirtz
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Photo courtesy of Team Envy
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6 Trends to Watch

Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]

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Posted On : By : John Conroy

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