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The Greater Grand Junction Sports Commission hosts events across the city. Photograph: Greater Grand Junction Sports Commission
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Grand Experiment

CVBs and sports commissions often get the stiff-arm from local universities when it comes to using campus venues for sports events. By contrast, the Greater Grand Junction Sports Commission in Continue Reading

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Real Madrid Chelsea Soccer
The University of Michigan has hosted some of the largest soccer matches in history at its football stadium. Photograph: Tony Ding/AP Images
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Town and Gown Relations

In 2014, Manchester United defeated Real Madrid 3-1 at Michigan Stadium before 109,316 fans. It was the largest crowd in U.S. soccer history. Two years later, Real Madrid returned to Continue Reading

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NBA 2K League Tip Off Tournament – Bucks Gaming v Cavs Legion Gaming Club
The NBA 2K League Tip Off Tournament was held at Brooklyn Studios in Long Island City, New York. Photograph: Michelle Farsi/NBAE via Getty Images

The Franchising of Esports

The owner of the New England Patriots and the New England Revolution is one of a growing number of major sports franchise CEOs entering the esports realm. In October 2017 Continue Reading

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Advertising photos for Rock Top Sports World in Gatlinburg Tennessee. Photos by Steven Bridges of Bridges Photography. http://www.stevenbridges.com
Rocky Top Sports World in Gatlinburg, Tennessee, is one of many new youth sports complexes. Photo courtesy of Rocky Top Sports World

Venue Boom

By the time hockey season starts this fall, Erie, Pennsylvania, will have two new NHL-sized ice rinks and eight full-sized locker rooms, including dedicated locker rooms for women and referees. Continue Reading

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Maya Moore,Odyssey Sims
The WNBA has allowed sponsorships on its teams’ jerseys since 2009 and will soon expand the program. Photo courtesy of Jim Mone/AP Images

Wearing It Well

American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players Continue Reading

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Chelsea v Arsenal, UK – 10 Jan 2018
Observers of sports marketing say that global sports such as professional soccer may offer an increasing opportunity for fan engagement in years to come. Photo courtesy of Rex features via AP Images

A Deeper Dive

The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, Continue Reading

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