Esports Entertainment Group has reached a multi-year deal with the Cleveland Cavaliers to be the official esports tournament platform provider of the NBA team. Under terms of the deal, Esports Entertainment Group will operate three co-branded esports tournaments annually for the Cavaliers using its Esports Gaming League platform. EGL’s services include the organization of esports events, live broadcast production, game launches and online branded tournaments.
“Our EGL platform continues to gain strong traction among top-tier professional sports franchises,” said Grant Johnson, CEO of Esports Entertainment Group. “We are delighted to announce the Cavs as our first NBA team partnership. Our robust tournament platform will help the Cavs strengthen connections with their fans, while providing new avenues for engagement.”
Another part of the deal will see Esports Entertainment Group receive courtside LED signage at all Cavaliers regular season home games during the 2021–2022 season. The company will also be the presenting partner of an annual esports-themed night at a Cavs home game. The partnership also includes Esports Entertainment Group brand exposure on jerseys and for in-game promotions for Cavs Legion GC, the team’s NBA 2K League affiliate. Cavs Legion will also host an upcoming NBA 2K tournament operated by EGL.
“The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans,” said Matt O’Brien, Cleveland Cavaliers vice president, global corporate partnerships. “We think these tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers from across the world.”
Esports Entertainment Group has reached similar deals with professional teams across the NFL NHL, NBA and international soccer, including the Denver Broncos, the Baltimore Ravens, the Los Angeles Kings and Arsenal.