The LA28 Organizing Committee for the 2028 Olympic and Paralympic Summer Games have released an animated emblem for the event that can be evolved over time. The initial release on Twitter showed a variety of different alternatives for the design depending on the celebrity or athlete that created it.
— LA28 (@LA28) September 1, 2020
“LA defies a singular identity. There is not one way to represent Los Angeles,” said LA28 Chairperson Casey Wasserman. “Every neighborhood, every block, every person has their own unique identity and story of LA. The LA28 Games will showcase our community’s collective creativity and celebrate the diversity that makes us strong.”
Anchored with a static L, 2 and 8, the emblem allows for an interchanging dynamic “A.” Organizers set up the emblem to be designed as a platform for creativity, self-expression and inclusion.
“Los Angeles is an infinite canvas that represents millions of people and hundreds of languages,” said LA28 Chief Marketing Officer Amy Gleeson.“No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.”