The National Basketball Association and Nacional Parque Basquete Brasil, an operator of theme parks and entertainment attractions, has announced a collaboration to open NBA Park, the league’s largest fan destination in the world, in Brazil this November.
The three-story, 13,000-plus square foot state-of-the art entertainment center will be operated by Nacional Parque Basquete Brasil and located in Gramado, Rio Grande do Sul.
“Opening the largest NBA fan destination in the world in Gramado speaks to the momentum for basketball in Brazil and our commitment to providing our passionate fans across the country with unique experiences,” said Sergio Perrella, NBA Latin America licensing and retail vice president. “We can’t wait to welcome fans and families to this first-of-its-kind immersive basketball destination where they will be able to celebrate their love of the game in new and creative ways.”
The park will immerse fans of all ages in the excitement of the NBA through basketball activities, virtual reality experiences, an NBA Store and NBA-themed restaurant, photo opportunities and more. NBA Park will also showcase authentic NBA memorabilia and exclusive NBA-inspired art in celebration of the league’s history.
“The NBA transcends the game of basketball across fashion, lifestyle and pop culture, and NBA Park will bring these themes to life,” said Nacional Parque Basquete Brasil Chief Executive Officer Jonas Ortiz. “Gramado is a renowned tourist destination, and we look forward to delivering incredible life-long memories for generations of NBA fans for years to come.”