The PGA Tour will stage a new tournament in Detroit for the first time next season in a multiyear deal announced with Quicken Loans, which will serve as title sponsor of the event. The event will be staged at Detroit Golf Club. “Professional golf belongs in Detroit,” said Quicken Loans CEO Jay Farner. “The Motor City—and the entire state of Michigan—have long served as a premier golf destination with some of the best courses in the country. We will be working with the PGA Tour to make the Detroit stop one of the most exciting and engaging events on the professional golf calendar.”
“Quicken Loans has been a tremendous PGA Tour partner for several years now, making an impact through the innovative spirit and community-first mindset the organization and its leaders bring to every endeavor,” said PGA Tour Commissioner Jay Monahan. “We’re thrilled to take this new step in our partnership and bring a PGA Tour event to the great city of Detroit.”
Quicken Loans is partnering with Intersport, a sports and entertainment marketing firm, to oversee the tournament’s operation, as well as create related attractions and festivities throughout Detroit during the event.