The PGA Tour and the Hawaii Tourism Authority have reached a four-year extension of their official marketing partnership in a deal that will last through 2022. The original partnership dates back to 2001.
“January has become synonymous with amazing golf in Hawaii, with two PGA Tour events and one PGA Tour Champions event,” said Brian Oliver, PGA Tour executive vice-president of corporate partnerships. “Our members have long enjoyed spending time in the Hawaiian Islands at the beginning of the year. We are pleased to extend our relationship with the Hawaii Tourism Authority and to continue highlighting Hawaii as a golf paradise through our tournaments on the PGA Tour and PGA Tour Champions.”
Courses in Hawaii have traditionally been the sites for the PGA Tour’s early season events, including the Sentry Tournament of Champions at Kapalua on Maui and the Sony Open in Honolulu. The PGA Tour Champions season opens the Mitsubishi Electric Championship at Hualālai on the island of Hawaii.
“Hawaii’s sunny warmth and unmatched beauty always welcomes golf fans around the world to a new year of optimism with the Sentry Tournament of Champions on Maui, Sony Open in Hawaii and Mitsubishi Electric Championship at Hualālai,” said George Szigeti, president and CEO of the Hawaii Tourism Authority. “We thank PGA Tour Commissioner Jay Monahan for his aloha and continued commitment to the Hawaiian Islands as a destination for hosting world-class golf, and we appreciate that our longstanding partnership will continue through 2022 with this new four-year agreement.”